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Forever 21 vs. H&M vs. Rue 21 vs. Urban Outfitters: Which Brand is the Best? (Quality, Design & Price)

Forever 21 vs. H&M vs. Rue 21 vs. Urban Outfitters: Which Brand is the Best? (Quality, Design & Price)

    Fast fashion offers all buyers the opportunity to wear the cutting edge designs they love. Clothes became cheaper, trend cycles sped up, and shopping became a hobby. Everyone could afford to dress like their favourite celebrity or wear the latest trends fresh from the catwalk. Forever 21, H&M, Rue 21, Urban Outfitters are four of the most popular fast fahion brand in the world today, Which brand is the best? What is the difference between rue21 and Forever 21? Is H&M or Forever 21 better quality? Is urban outfitters expensive? Now, took a look at this guide to create a convenient comparison between four of fast fashion’s biggest players from history, quality, design & price.


  • Forever 21 Review

Brand History and Origin

Forever 21, stylized as FOREVER 21, is an American fast fashion retailer headquartered in Los Angeles, California, United States. The founder of Forever 21, Do ‘Don’ Won Chang migrated to America in 1981 from Korea.  Chang and his wife Jin Sook launched Forever 21 just three years after migrating to America. They initially sold clothing designs popular in Korea to the Korean-American people living in Los Angeles. The Chang’s see their success stemming from their realization early on that old people want to be 21 again, and young people want to be 21 forever

Forever 21 is located in more than 540 locations globally in the Americas, Asia, the Middle East and the United Kingdom and online.

The Forever 21 brand is divided into eight sub-brands all broken up by style but housed in the same over-sized Forever 21 store. By economically pricing their fashion friendly designs, the company sells accessories, beauty products, home goods, and clothing for women, men and children. 


Price: Women's clothing: $3- $55; Men's clothing: $4.19 -$45; Accessories & Home: $1.39-$97; Girls + Boys clothing: $1.39 - $24.49.

Design & Style

FOREVER 21 is a fast fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With their low prices and variety of styles, they've become one of the most popular shopping destinations around.  Forever 21 is classy, sexy and trendy and sells a unique range of styles targeting older teens and women in their early to upper twenties.  

Forever 21 has a men's line, several women's lines (including a plus-size range of clothing), and a girl’s collection. All of these lines include clothing, accessories, and footwear.  All of these lines include clothing, accessories, and footwear. Another trait that makes Forever 21 distinct is that it only offers a single, eponymous brand. 

Forever 21 has something for everyone - from casual wear to classy dresses, they carry the latest trends in fashion.They offer a wide range of products for all occasions and are sure to have something that will catch your eye! 


Quality - Material & Durability

Forever 21 has a variety in the product line. But quantity does not always equate to quality as well all know, and a closer look at the Forever 21 offerings show that while the product line is indeed extensive and varied, some items are not up to the standard. 

They don't make product for making it last. They make product to give you a design at the earliest. The price range is usually much lesser than a similar garment in other stores. The target customer is also someone who buys a lot and keeps buying as fashion changes. The customer is not looking to wear the same apparel for 5 years. The greige fabrics they use are cheaper fabrics but they are of good quality. The production lead time is so constrained that their prints and workmanship may not be of the best quality. Many of Forever 21's merchandise items are sold at cut-rate prices.


Where to Buy  for the Cheapest? (2.5-3%cashback) (4.5-5.5% cashback)

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  • H&M Review

H&M Brand History and Origin

H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children/babies. 

The company was founded in 1947 by Erling Persson with the very first shop established in Västerås, Sweden. The original name of the business was called “Hennes” , which is Swedish for “hers”, as the store at the time exclusively sold womenswear. It wasn’t until 1968 when Persson acquired the hunting apparel brand Mauritz Widforss that he changed the name of the company to Hennes & Mauritz to reflect the brand's inclusion of menswear into the product range. Soon after the merger and the official rebranding into the shortened H&M, the company’s expansion gradually began to expand outside of Sweden's borders.

Today the H&M Group offers fashion for everyone under the brands of H&M, COS, Monki, Weekday, Cheap Monday and & Other Stories, as well as fashion for the home at H&M Home


H&M Price: women's clothing: $3.99 - $349; men's clothing: $3.99-$149; baby's: $3.99 $ - $64.99; Kids: $2.99 - $ 64.99; H&M HOME:$ 2.99- $499.

H&M Design & Style

H&M is a leader in the "fast fashion" space, competing with Zara and Forever 21. Fast fashion relies on moving a large volume of merchandise from the designer table to the showroom floor in the shortest amount of time possible and at a reasonable price. 

If you're lusting after high-fashion designer clothing but can't quite afford the hefty price tag attached, shopping at H&M might get you a little closer to that designer wardrobe you crave for just a fraction of the price. H&M has collaborated with different high-fashion designers. Big names to have worked on exclusive lines for H&M so far include Stella McCartney, Roberto Cavalli, Jimmy Choo, Versace, Alexander Wang, Balmain, Kenzo, and Moschino. 

H&M Company has other brands in addition to the H&M brand, These brands, presently, are 5 in number which are based on different concepts. These brands are COS, a fashion brand focussed on minimalist style of clothing; & Other Stories, a fashion brand targeting high-quality women's fashion.


H&M Quality - Material & Durability

H&M is known for making cheap trendy fashion. On close inspection, a lot of it doesn't look well-made and the fabrics aren't soft to the touch, but at $14.95 for a holiday dress, who cares? Aimed at young, fashion-conscious urban consumers, their products are trendy and they're cheap, bordering on disposable.That naturally has gained them some criticism from advocates of sustainable and ethical consumerism. Unlike Zara, H&M does not manufacture its products in-house but outsources its production to more than 900 independent suppliers around the world, mainly in Europe and Asia.


Where to Buy  for the Cheapest?

  • Rue 21 Review

Brand History and Origin

Rue21 is an American specialty retailer of women's & men's casual apparel and accessories headquartered. Rue21 comes from the French word for “street” while “21” embodies the age that everyone wants to be!  Its clothes are designed to appeal to people who desire, wish, or feel to be 21

Rue21 traces its roots back to 1970 and the establishment of fashion house Pennsylvania Fashions Inc. Throughout the last years of the twentieth century, Pennsylvania Fashions Inc grew considerably, ultimately establishing a retail network comprising more than 700 stores spanning 45 US states, and ships products ordered online to all 48 contiguous US states. In recent years, it has supplemented its physical retail locations with an online store, which ships orders across the contiguous US.


Price: Girls clothing: $2.91- $59.99; Guys clothing: $3.97 -$69.99; Plus clothing: $3 -$44.99; Accessories: $2.91 -$24.99.

Design & Style

Rue21 is one of the fastest growing specialty retailers in the United States offering a broad assortment of the newest fashion trends for guys and girls. As a fast fashion retailer, rue21 must make product decisions quickly while ensuring their customers fresh new fashion at the best prices.

Rue21's target audience is 15 to 25 years old, and 40 percent of the customers are from multicultural backgrounds. The multicultural Gen Zers prefer to curate their own look in a way that is unique, on-style and expressive for their peers.  Whether your aesthetic is preppy, simple and chic, sporty, or a lil bit grunge, they have styles to accentuate your unique flair for fashion. 

Rue21 offers its own brands, they are other brands in its stores such as champion, Playboy, HIPHOP, ANIME, ROCK, etc., to create merchandise excitement and differentiation in its stores. They also offer plus sizes for women, in various categories of merchandise, with their rue+ brand.


Quality - Material & Durability

Rue21 is pretty good place to shop. They have cheap prices, but the quality of clothing is not very good. 

It's a good place to get stuff that is trendy and won't stay around long. You just have to look, they have some nice stuff but they have some poorly made items as well. Like the graphic tees and tanks are bad quality but their sweats and jeans are nice. Clearance(under $5) so you have to pick your battles sometimes. 


Where to Buy  for the Cheapest? (2.5-3% cash back)

  • Urban Outfitters Review

Brand History and Origin

Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. The company was founded as the retail store Free People by Richard Hayne, Judy Wicks and Scott Belair in 1970 as a project for an entrepreneurship class at University of Pennsylvania. It was renamed to Urban Outfitters and incorporated in 1976 in Philadelphia, Pennsylvania. Urban Outfitters now operates over 200 stores in the United States, Canada and Europe.

The Urban Outfitters brand targets young adults with a merchandise mix of women's and men's fashion apparel, footwear, beauty and wellness products, accessories, activewear and gear, and housewares, as well as music, primarily vinyl records and cassettes. Much of the merchandise is designed and produced by the company's wholesale division on multiple private labels.

Price:Women's Clothing & Accessories: $3 - $1,119;  Men's Clothing & Accessories: $3 - $1,793; Home: $4 -$2,599 Lifestyle:$3- $1499; Beauty Products, Make Up Kits & Supplies: $3-$629.


Design & Style

Urban Outfitters offers experiential retail environments and a well-curated mix of on-trend women's and men's clothes, from boho dresses, denim and graphics to shoes, hats, and backpacks, as well as beauty, intimates, swim and a collection of handpicked vintage clothing.Their vintage-inspired designs that throwback to free-spirited looks from the '70s, grunge angst of the '90s, and a little '80s Sunset Strip excess thrown in for good measure.

Not only is the Urban Outfitters in-house brand so unbelievably adorable, but they also stock labels you know and love, like ASICS , Levi's, Calvin Klein, Birkenstock, Adidas Champion,Dickies, BDG , Benefit etc. Basically, there's nothing not to like, and they've rounded up the brands' pieces you'd buy. 

Urban Outfitters also carries everything you need to decorate your small space, apartment or dorm, with a UO Home collection that includes bedding, tapestries, rugs, shower curtains and furniture. 


Quality - Material & Durability

Most of the time, the clothes and products of Urban Outfitters are good quality and meant to last instead of just producing a lot of cheap quality products. You can find fairly unique pieces here.  Urban Outfitters has some pretty cute items and some fun quirky items, but the prices tend to be way off. 

One of the main reasons that Urban Outfitters uses to justify its high prices is that they use high-quality materials in their products. This is true to some extent. Many of their apparel products use high-quality materials that make them last longer. They feel better against the skin and make the colors and shapes of the designs on them crisper.

Their shoes are also high-quality. They use the best materials to ensure they last for years and endure a lot of abuse. Their home products often feature high-quality materials as well. At the very least, they’re the best of faux versions of pricier materials.


Where to Buy  for the Cheapest? (4-5% cashback)

  • Conclusion

Forever 21 vs. H&M vs. Rue 21 vs. Urban Outfitters: which brand is the best? 

Forever 21

Forever 21 is known for its fashionable and trendy offerings with very low pricing, while it is an epitome of the rapidly-growing fast fashion industry. Forever 21 is sexy and trendy and sells a unique range of styles targeting older teens and women in their early to upper twenties. Forever 21 has something for everyone - from casual wear to classy dresses, they carry the latest trends in fashion. The quality is better comparatively than Rue21.


H&M is the oldest, has the largest number of physical stores, and has expanded from its budget roots to include seven other brands. H&M offers enough variety without sacrificing style of their products. This fashion retail store is most well known for its stock of “chic but trendy runway-inspired pieces.”  If you're lusting after high-fashion designer clothing but can't quite afford the hefty price tag attached, shopping at H&M might get you a little closer to that designer wardrobe you crave for just a fraction of the price. 

Rue 21 

Rue21 built an inclusive brand and celebrate dressing all individuals - offering affordable fashion that is accessible to all. They make cool, casual clothes for the raddest people. Their product is a constant flow of newness and reflects the moments and movements that are important to Gen Z community. Rue 21 offers more of a bright colored teenage variety such as graphic tees that a 15 year old would be wearing.

Urban Outfitters

Urban Outfitters has a reputation for unconventional clothing. Some of their clothes feature profanity while others focus on cult art and punk-style attire. Urban Outfitters is one of the few large brands that sell this type of clothes. Because of that, they're able to price their unconventional clothing at a higher price. It's difficult for teenagers and young adults to find those styles anywhere else.

I'm sure you have found the one that you want after seeing these reviews! Sign up at Extrabux, then you can enjoy up to 5.5% cashback on your order! 

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2022-05-31 18:262409