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Gucci GG Marmont Bag Authentic vs Fake Guide 2024: How to Tell a Real from a Fake?

Gucci GG Marmont Bag Authentic vs Fake Guide 2024: How to Tell a Real from a Fake?

    The GG Marmont line of bags designed by Gucci is part of the Beloved collection.These iconic models feature soft quilted leather in slanted, herringbone, or curved lines, a chain shoulder strap, and the double G logo in a metallic version on the front. With its populartity, the Marmont Gucci bag become one of the most copied product of all brands. How to authenticate a real Gucci GG Marmont bag from a fake ? In this Gucci Marmont fake vs real guide, I will teach you everything you have to know on how to tell if a Gucci GG Marmont bag is real or fake. Pay more attention to little details like a stitching pattern, leather quality, hardware, sizes, and serial number. And at the end of the guide, I will recommend you a few websites that are the cheapest to buy new and second-hand Gucci GG Marmont bags


  • How to Authenticate Gucci GG Marmont Bag?

1. The Overall Look of Gucci Marmont bag

1) The Gucci GG Marmont Shoulder Bag is a flap bag with a sliding chain that can be worn in multiple ways, and is made from soft leather with a matelassé finish. There is a 'secret' heart design on the back of the flap of your velvet pattern, which is a subtle contrast to the big bold GG on the front.

2) The surface of the real Marmont is full and straight, neither too bulky nor too flat, and the leather is light, soft, and supple. The fake bag on the other hand is slightly flatter, and uses hard, grainy leather.

Zig-zags on the authentic shoulder bag are much sharper, narrower, and more in quantity whereas on the fake model they are more dimensional with rounded corners. The stitching parts the surface into the sections on the authentic bag are not as bulky looking as it appears on the fake bag. 

3) The authentic Gucci bag is more spacious according to its width from the side,while the replica model is wider at the bottom and gets narrower and the top.

2. The Heart on the Back of Gucci Marmont Bag

The cute heart shape on the back of the bag is another well-thought detail of Gucci Marmont Bag fake vs real. The heart on the authentic Gucci bag is located more towards the bottom of the bag and there will be a small tail of the heart; whereas the replica one is more centered and the heart is not as rounded and wide as it is supposed to be, and the stitching pattern is not as symmetrical either. There is no tail at the bottom of the heart shape.

3. The Double G logo

The double G logo is what separates Marmont from other Gucci items. Both G's should be facing the same direction, and neither should be flipped. You can feel the craftsmanship on the authentic hardware, which is a matte, rustic bronze.  It shouldn't look like it has been varnished or lacquered. The fake bag's “GG” metal logo is too shiny, as the golden shade is too saturated.

4. Material of Gucci GG Marmont

The Gucci GG Marmont Shoulder Bag is a flap bag and is made from soft leather with a matelassé finish.  Gucci Marmont bags are generally primarily crafted from 1 of these 3 materials: canvas, leather and nylon.The leather Gucci GG Marmont bags come in different textures like shiny leather, matelassé and velvet. Canvas and Nylon bags also feature some leather, whether it's the strap, lining, zipper pulls, embellishments or padding.

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5. The Leather Label & Logo Lettering of Gucci GG Marmont

  • The Label

1) Almost all Gucci bags will have a leather tab located at the top of the inside of the bag (along the inner stitching). Firstly, the colour of the leather tab must match the colour of the leather on the bag. The leather tab should be a rectangular or square shape. 

2) The authentic label in Gucci GG Marmont bag has been cut out perfectly without any flaw; Stitching has been done very tightly and evenly too. On the other hand, each stitch on the fake label is different in size and it's almost impossible to see because of the use of the thinnest thread.

  • The lettering of the Gucci logo 

1) Font is also mismatched as it is supposed to be larger with bigger spaces between the letters. A trademark symbol at the top of the tag (although very occasionally it will be missing).

2) The words "made in italy" at the bottom. The words are all lowercase and in the same font as the name of the company just above it.

  • The G is very round; if the line continued, it almost forms an O.

  • The serifs on the G are equal, unlike the interlocking Gs.

  • The two sides of the U are different; the left side is thick and the right side is thin.

  • The Cs are very round, like the G.



6. Gucci Marmont Serial Number Check

The back face of the leather tag will be stamped with the serial number. This is one of the best and easiest ways to determine the authenticity of the Gucci bag and distinguish real from fake. 

1) Based on the age of the bag, Gucci uses 10-12 numbers in the two rows - with no more than six numbers in each row. 

2) The numbers of the first row show the style number and the numbers in the second row shows the supplier code, the factory where the product was manufactured. These numbers may change because of the year production or the type of the product. 

3) In this case the font clearly is different. The numbers of real bags are supposed to be thinner and smaller, not bold and large like on the fake picture.

4) You can use Google to search the serial number and if it is original google images must show a similar bag. But be careful, in some cases, fakes might also have the same serial number as an authentic one.

7. The Stitching

1) Gucci is reknowned for its immaculate craftsmanship.The design of zigzag stitchings, gives this bag a beautiful look and make it special. The stitching should be very even, perfectly spaced and aligned. There should not be any double stitching, torn stitches, knots in the thread, or loose stitches where counterfeiters had to stop and rethread the machine. The stitch length as well as the distance from one line to the other should all be uniform.

2) The thread should also be the exact same colour as the bag itself. For example, if the bag is primarily a light brown canvas, the colour of the stitching should also be the same shade of light brown.

8. The Inside of Gucci Marmont Bag

1) The interior of Gucci Marmont is made of microfiber lining with a suede-like finish or Cotton linen lining. And you will find the standard Gucci zip pockets against the inner lining of Marmont handbags, which will feature a leather placard stamped with the 'GUCCI made in italy' logo. The snap-buttoned fastening of this so-called made-in-Italy bag opens to reveal an internal open pocket and a zip pocket. 

2) The suede material is supposed to be soft and pliable and not furry-like. Differently, the replica feels rough and does not present a good appearance. The color is also mismatched too.

9. The Hardware

Genuine Gucci bags feature high-quality hardware that is either gold plated or made of solid metal. Zippers, locks and other metal hardware will have a Gucci engraving that displays a high-quality finish with even spacing and proper font. The grommets, clasps and D-rings should all be the same antiqued brass color. 

  • The Buckle 

The closure  part is also very different, no matter in color or workmanship, the genuine one is more rounded and polished brighter. The rounded shape of  lock  is supposed to be replicating the shape of the original to the yellow color instead of golden.  

  • The Closure 

1) The Flap with spring closure is Antique gold-toned hardware. The fake closure hole is larger than the genuine one, the buckle and the fakes at the edges are sharper, and the genuine one is more sleek.

2) The top of the genuine lock closure is convex, which is a little higher than the fake. The top of the replica is usually concave or protruding.


  • The Button

On the real Gucci Marmont bag, the button fastener has the clear GUCCI text on it, and the letters are different. 'G' and 'CC' are heavier on the left and lighter on the top and bottom, while the 'U' is thicker on the left and thinner on the right. The fake bag tries to imitate this but the appearance is much less polished.

  • The Sliding Chain Strap

The authentic Gucci GG Marmont bag's hardware chain has a more saturated colour and it reflects more light than the fake bag's chain which has a more washed-out colour and that reflects less light than what it should.

10. The Controllato Cards & information Cards

1) Something known as a Controllato Card comes with every new Gucci bag. Controllato means 'checked' in Italian – meaning the bag has completed the manufacturing process with its authenticity and quality verified. However, this does not guarantee its authenticity, as counterfeits can duplicate a simple paper tag. 

2) Controllato cards will have the Gucci logo in the centre, controllato below and a set of 10 numbers (1 2 3 4 5 6 7 8 9 0) below that with single, even spaces.

3) In addition to the controllato card, there is also the information card. New bags also have a label on the inside of the bag with a QR code on it.

11. The Box and Dust bag of Gucci Bag

1) The box should have the logo "Gucci" and so do the dust bag. The material, color and the shape of the writing are details that you should not avoid. 

2) Real Gucci bags come with specific packaging. They will never be wrapped in plastic. If the bag is wrapped in plastic, it's fake.

3) The Real Gucci products are sold with two types of dust bags. The colors of which have varied over the years. The bags are either dark or light brown or black. The dust bag will have the double G logo or have the name "Gucci" written in gold lettering across the front of the bag.  The dust bags are will have a silky smooth feel with a drawstring (the same colour as the dust bag) on both of the top corners. There will be a tag located on the inside (63% viscose/rayon and 37% polyester).

12. Gucci GG Marmont Sizes

The Gucci GG Marmont chain bag is available in three sizes: medium, small, and super mini. The super mini size is very cute and suitable for your daily life.

Gucci GG Marmont Medium

12"W x 7.5"H x 3"D

Gucci GG Marmont Small 

10"W x 6"H x 3"D  

Gucci GG Marmont Supper Mini

17.5W x 11.5H x  4cm D

  • Where To Buy Gucci Marmont Bag The Cheapest?

Gucci GG Marmont bags are available in Gucci boutiques worldwide and online.  And you can also get a second-hand and vintage Gucci Marmont bags on some resale websites! Sign up at, you can get up to 7% cash back on the second-hand Gucci bag purchase at these websites! (6-7% cash back) (1.5-2% cash back) (5.5-6%cash back) (6-7% cash back)

Used Gucci GG Marmont Bag: (6- 7% cash back) (4-4.9% cash back)

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2021-05-13 18:4616510