Labubu vs. Zimomo vs. Mokoko: Differences and Reviews 2025

The Labubu

At the heart of "The Monster series" is Labubu,a small monster with high, pointed ears and serrated teeth, known for her kind-hearted nature and often accidentally doing the opposite of what she intends.

Although Labubu has built a dedicated following since its launch, it wasn’t until 2019 that Kasing Lung officially signed an exclusive licensing agreement with the Chinese toymaker Pop Mart to produce physical products in a blind-box format.This partnership propelled Labubu into the global spotlight.

Labubu’s popularity quickly led to the creation of multiple themed series, such as the Candy Series, Space Adventure, and Art. Each series brings new twists and personalities to Labubu, as it transforms into various costumes and concepts, from animals and astronauts to colorful candy-inspired designs. Collectors eagerly seek out these figurines, with each series offering its own rare and secret figures, making the hunt for a complete collection all the more exciting.To date, Labubu has been released in more than 300 colours, shapes and sizes.

While Labubu might be the most well-known, its companions add diversity and intrigue to “The Monsters” universe. Zimomo, for instance, bears a striking resemblance to Labubu but has a subtle difference – a tail.

Labubu’s mischievous nature and iconic look make him a favorite for collectors seeking bold and playful designs.

• Role: A member of the Labubu tribe. 

• Gender: According to the creator, Labubu is a female character. 

• Appearance: A small elf character with big head, wide grin, pointy ears, expressive eyes, and no tail. 

• Personality: Curious, adventurous, optimistic, and kind-hearted. 

The Zimomo

Zimomo, also designed by Kasing Lung, is the leader of the Labubu elves.Much like Labubu, Zimomo is fuzzy, long-eared, and sports sharp teeth that they show off when they smile. At first glance, telling Labubu and Zimomo apart seems almost impossible. Both of them have the serrated teeth, and that smile that seems like they’re hiding something. But there is one key difference that you can easily clock to tell them apart: a tail. Zimomo has a tail while Labubu does not. Though both characters now feature a similar face shape, the original Labubu had a squarish face while Zimomo’s is rounder.

If the story series is anything to go by, Zimomo is also twice the size of Labubu. When it comes to figurines, however, this detail may not always be apparent. 

Zimomo is more than just a character—it’s a symbol of playful curiosity and endless imagination. From soaring in the clouds to daring adventures in the wild, Zimomo’s tales are beautifully captured in designs that fans can’t resist.Collectors find Zimomo's unique features and size appealing, with many expressing excitement about acquiring them. 

• Role: The leader of the Labubu elves. 

• Gender: Male according to the creator Kasing Lung. 

• Appearance: A larger elf character with a shiny nose, sharp teeth, a rounder face, mischievous smile, and spiked tail.

• Personality: Serene, dreamy, and introspective.

The Mokoko

Another character from the "The Monsters" series, Mokoko is characterized by her pastel pink fur and white belly. She also has curly eyelashes and a cute heart-shape nose to boot.Mokoko's name means “special,” and her appearance proves that she indeed is special.She is known as Labubu’s companion. 

There are currently three versions of Mokoko: Close to Sweet, Fall Into Spring, and the Blue Diamond. Version one or V1 is The Monsters – Mokoko Close To Sweet Series, in which the sweetie pie wears only a green bow around her neck and a flower on her head.Then in V2, The Monsters – Mokoko Fall Into Spring Series, she dons a sheer white lace dress and frilly hat. Finally, for the latest V3 release, The Monsters – Mokoko The Blue Diamond Series pairs a straw sun hat with a baby blue Peter Pan-collar dress with lace details. All three are available as smaller pendants that act as bag charms or keychains, while V1 and V2 also come as larger plush dolls with slidable eyes.

• Role: Part of the Labubu tribe.

• Gender: A female character. 

• Appearance: Pastel pink fur, white belly, curly eyelashes, a cute heart-shape nose, bunny-like features, and a light floral scent. 

• Personality: While mischievous in appearance, Labubu is known for being kind-hearted and always wanting to help, though often accidentally causing the opposite. 

Where to buy Pop Mart Online?

Pop Mart official website

Pop Mart's Aliexpress store (up to 10.5% super cash back)

Amazon

Toysez.com

Clearboxtoys.com

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Labubu vs. Zimomo vs. Mokoko: Which One Do You Love More?

Labubu, Zimomo, and Mokoko are characters from "The Monsters" series, with Labubu being the most prominent, and Zimomo and Mokoko being other characters within the same universe. All of them have unique characteristics that make them irresistible.

• Labubu - Playful and cheeky, bringing a sense of whimsy and humor to every design.

• Zimomo - Adventurous and dreamy, embodying the spirit of exploration.

• Labubu - Playful and cheeky, bringing a sense of whimsy and humor to every design.

• Mokoko - Apastel pink character with a white belly, also known for its whimsical and slightly mischievous appearances. 

Prefer adventure and mischief? Labubu or Mokoko is for you.Love calm and dreamy aesthetics? Zimomo will win your heart.

Whether you’re a collector, an art enthusiast, or someone who loves unique stickers, this match-up is a celebration of creativity.

Frequently Asked Questions

Is Mokoko the same as Labubu?

Mokoko is similiar to the other Labubu Characters, but has a white belly and light pink fur. 

Who is Labubu's boyfriend?

Labubu's boyfriend is Tycoco, a vegetarian character with a skeleton appearance, known for his gentle and shy nature, despite his menacing looks. 

Why is Labubu so expensive?

Labubu dolls, especially limited editions and seasonal releases, are expensive due to high demand, the unique designs by Kasing Lung, emotional connection with collectors, and their association with pop culture and fashion trends, making them coveted collectibles. 

Is Labubu evil or good?

Labubu, the popular monster character from the "The Monsters" series by Kasing Lung, is not inherently evil, but rather kind-hearted and well-meaning, though often accidentally causing mischief. 

What is Labubu inspired by?

Labubu, a character from Hong Kong illustrator Kasing Lung's "The Monsters" story series, is inspired by Nordic mythology and fairy tales. 

Are the monsters and Labubu the same?

No, "The Monsters" is a larger collection of magical characters created by Kasing Lung, and Labubu is a prominent character within that series, a small monster with pointed ears and serrated teeth. 

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