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Giorgio Armani vs. Emporio Armani vs. Armani Exchange: What are the Differences?

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Giorgio Armani vs. Emporio Armani vs. Armani Exchange: What are the Differences?

Elegance is a key to a timeless style, to something that will never go out of fashion.Armani drastically changed the laws of fashion by creating new standards in the fashion industry. He got rid of extra accessories and introduced sport elements into business and evening wear. He created a special liberated style, that defines modern male and female wardrobes all over the world.Armani's philosophy has always been to help women and men feel comfortable and confident through the clothes they wear. There are several separate labels under the Armani empire that cater to different markets and price points - Giorgio Armani, Emporio Armani, Armani Exchange, what are the differences? Which is the best Armani brand? Is Emporio Armani the same as Armani? Is Armani Exchange a luxury brand? In this guide, I will answer your questions!

Cover Photo:armani.com

1. Giorgio Armani

Brand History and Origin

Armani is one of the leading fashion and luxury goods groups in the world today, founded by Giorgio Armani in 1975 in Italy. Within the Armani brand, there are several sub-brands and diffusion lines to reach a broad number of individuals since then.

In 2017, Giorgio Armani announced that his company will close two of its fashion labels, Armani Collezioni and Armani Jeans, as part of the restructuring process for his company. While Armani Collezioni merged back into the "Giorgio Armani" line, Armani Jeans was mixed with the Emporio Armani line due to their similarities in styles and the use of the same brand logo. The Armani group now includes brands: Giorgio Armani, Emporio Armani, EA7 and A|X Armani Exchange. It manufactures and produces thousands of different types of goods.

Aside from clothing and apparel, the company also licenses its name for watches, accessories and scents. However, clothing is the main product, and accounts for the majority of the company’s sales. The company bears other lines and brand names, and also ventures in other businesses, like home goods, book publishing, hotels, resorts, and cosmetics.

Source:armani.com

Giorgio Armani Price: Clothing: $145 - $52,000;Shoes: $395 - $1,795; Accessories: $125 - $1,895; Bags: $325 - $3,295; Eyewear: $253 - $914.

Giorgio Armani Design & Style

Giorgio himself says that "simplicity is the key note of true elegance. Don't try too hard while choosing clothes.The most fashionable people look like they didn't put any effort in the way they look.”In the very beginning of his path Armani rejected all bows and ruffles and claimed absolute minimalism to be the main principle of his art. For Giorgio Armani, the classic and simple and clean style went beyond just fashion and helped enhance the aura of the person who wore it.

Armani described his perspective to fashion by saying,“I was the first to soften the image of men, and harden the image of women. I dressed men in women's fabrics, and stole from men what women wanted and needed-the power suit.” What Armani did for menswear is what Gabrielle Chanel, whose work he “adores,” did for women. Simplifying, streamlining, lightening, freeing. Choose neutral fabrics with no bright ornaments. They will serve you longer from a fashion perspective.

Source:armani.com

Giorgio Armani Quality - Material & Durability

Giorgio Armani is a high-end and expensive label that uses the top most, quality materials in their products. Armani's lines may be modernist, but his materials are often sumptuously sensual, even voluptuous.The difference between style and fashion is quality. Armani's specialty is a perfect cut, soft fabrics and minimalism.

Around the shoe collection at Armani, there is a variety of types and models that wear the“made in Italy” tag and offer a comfortable experience every time they're worn. The“unparalleled comfort” remark was proven as customers from all over the world described and explained the quality.

Source:armani.com

Where to Buy Giorgio Armani the Cheapest?

saksfifthavenue.com (3-4% cashback）

giorgioarmanibeauty.com (Up to 8% cashback）

neimanmarcus.com (2.5-3% cashback）

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2. Emporio Armani

Emporio Armani Brand History and Origin

Emporio Armani is a sub-label created by Giorgio Armani, the main inspiration for the high-end fashion products we all love. It arrived right in 1982s after the success of Giorgio Armani started to blow the international fashion industry. The face of this sub-label that Giogio Armani created expresses the innovation behind the main brand, including a very powerful marketing strategy, such as creative advertisements for the best exposure.

The line is the third-least expensive Armani Brand and can be bought at its 13 American boutiques and over 140 worldwide boutiques, making it the largest distributed Armani brand. Products encompassed by this brand include ready-to-wear clothes, sunglasses, perfume, accessories and watches. The line is considered a "bridge line" as it features higher-end products than Armani Exchange or Armani Jeans but is not as expensive as the exclusive Armani Collezioni or Giorgio Armani ('black label') lines. Emporio Armani is sold in freestanding Emporio Armani boutiques, in high-end department stores, and through their online store.

Source:armani.com

Price: Clothing: $75 - $ 6,650; Shoes: $135- $995; Underwear and Loungewear: $13- $575; Bags: $37-$895; Accessories $25 -$575; Eyewear: $108 -$232; Watches $136 -$1,195; Kids Clothing: $ 42-$950; Kids Shoes: $180 -$198; Kids Accessories: $27-$222.

Design & Style

This line focuses more on modern trends and elements. This trendy collection is targeted at the younger audience, that is, young adults or college going adults and kids. Armani watches are best described as statement watches. These timepieces celebrate luxury and emphasize a great deal on getting every detail right.

Source:armani.com

Quality - Material & Durability

Emporio is fashion forward but it still has good quality. Today's Emporio Armani is almost universally at least half canvassed with quality wool. Emporio Armani is a less-expensive label, targeting younger customers, that uses comparatively lower quality materials in their products than Giorgio Armani.

Source:armani.com

Where to Buy Emporio Armani the Cheapest?

bloomingdales.com (1.5-2% cashback）

neimanmarcus.com (2.5-3% cashback）

asos.com (4.5-5% cashback）

3. Armani Exchange review

Armani Exchange Brand History and Origin

The brands varied product offering is a key contributor to the success gained throughout the decades. Launched in 1991, this sub label Armani Exchange is the most accessible and affordable line within the Armani family. It is Armani's fashion-conscious mass-market alternative.

It retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. A|X Armani Exchange provids fashion, footwear, bags and accessories for both men and women. Armani Exchange products are available exclusively in 270 stores in 31 countries and on the brand's website.

Source:armaniexchange.com

Prices: Clothing: $15 - $520; Accessories: $40 - $270; Shoes: $40 - $240.

Armani Exchange Designs & Styles

Armani Exchange(A|X) is not directly designed by Giorgio Armani but targets more of the fast-fashion street style that a youthful audience is looking for. The creation of Armani Exchange was to pick up the American mass market that couldn't access the top-tier of the Armani brand. The demographic for Armani Exchange is far younger than the Giorgio Armani customer. Due to the fun and vibrant designs, Armani Exchange's target customer falls between late teens up to mid-thirties.

A|X defines a new dress code with a collection that takes its cue from all elements of metropolitan lifestyle and music culture. Filled with trend led pieces like Armani Exchange T-shirts, bags and jackets as well as more casual essentials like sweaters and joggers. The versatility of the collection is one of its many strengths. There are an unending variety of styles are available that suit any personal taste. Choose contemporary designs for both your work wardrobe as well as when running your errands on the weekend.

Source:armaniexchange.com

Armani Exchange Quality - Material & Durability

Armani Exchange label is a more economical North American brand of Armani that is mostly manufactured in China, the quality still reflect that of a true Armani garment. Designer fashion needs quality fabrics, clever craftsmanship, and unique items, which are offered by all Armani brands. Stitching will be even and neat, and clothing will be fully lined. The clothes presented under this label are mostly cotton with no polyester added. Products manufactured here are usually built with high quality components, which increases the longevity of products.

Source:armaniexchange.com

Where to Buy Armani Exchange for the Cheapest?