ASOS vs. SHEIN vs. Lulus vs. Boohoo: Which Brand is the Best? (History, Quality, Design & Price)

• ASOS 

ASOS Brand History and Origin

ASOS launched in 2000 in London with the name As Seen on Screen, selling a plethora of goods and fashion sported by celebrities in films and on TV. The company adopted the snappier ASOS acronym in 2002 and began pushing fashion for twenty-somethings a couple of years later. It launched its first own-label womenswear in 2004.

By 2013, they were offering products in several departments, including menswear, womenswear, jewellery, accessories and even beauty products. Innovation including the use of social networking sites such as Instagram to interact with shoppers, picture-led search and own-label beauty ranges drove ASOS on. The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the UK, US and Europe.

ASOS Price: 

Clothing: $7.50 -$420; Shoes: $11- $360; Activewear: $45-580; Accessories: $3- $410; Face + Body: $5-$260; Bags & Wallets: $10-$335.

ASOS Design & Style

ASOS brands itself as a "global fashion destination for 20-somethings that exists to give you the confidence to be whoever you want to be". Top selling products categories range from the latest women's clothing trends to men's face and grooming products.

ASOS constantly surveys its customers on what they are looking for to improve their shopping experience. By listening to the trends of a free-thinking and non-conforming Generation Z, ASOS has broken new barriers in the eCommerce fashion industry by introducing what is termed as an 'all-inclusive approach'. This means genderless fashion. The company is exchanging words such as 'beauty' for 'face+body' and removing gender-specific sections for clothing and accessories.

For ASOS, there is no such thing as general content. The brand tailors everything to market each specific demographic - petite, tall, plus size and even maternity lines. This means, no one is left out or overlooked.

ASOS Quality

ASOS has built a reputation for quality and value by offering its customers fun and authentic products, directly from the brands they offer. The quality of the clothes on ASOS varies. It depends on the prices of the specific brands and products. Generally speaking, most of the clothes on ASOS are durable. 

The quality of his clothing is comparable to Topshop, but the price of the goods is higher than similar brands such as SHEIN or Boohoo.

Where to Buy ASOS the Cheapest?

asos.com/us (4.5-5% cashback）

asos.com uk (5-6% cashback)

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• SHEIN 

SHEIN Brand History and Origin

Shein is one of the most popular fast-fashion retailers in the world. It's only sells online for its cheaply priced apparel which is made directly in China. It was founded in 2008 by Chris Xu in Nanjing, China as SheInside and sold women's fashion. In 2015, the brand officially changed its name to Shein. Now SHEIN is an international B2C fast fashion e-commerce company. The company mainly focuses on women's wear, but it also offers men's apparel, children's clothes, accessories, shoes, bags, homewear and other fashion items. 

SHEIN mainly targets Europe, America, Australia, and the Middle East along with other consumer markets. In 2020, Shein was the most talked about brand on TikTok and Youtube and the 4th most talked about brand on Instagram. At Shein, you'll find hundreds of tops, dresses, bathing suits, jeans, and outerwear for under $20.  Shein currently serves over 220 countries. 

SHEIN Price: 

Clothing: $1-$154; Dresses: $2.40 - $133; Tops: $3 - $104.99; Lingerie & Loungwear: $1 -$79.99; Activewear: $1- $166; Shoes Bags Accs: $0.75 -$89.99; New in Trends: $8-$120; SHEIN X ARTIST: $1.75-$32.

SHEIN Design & Style

SHEIN prides itself on offering on-trend styles catering to both young women and teens, that won't break the bank. SHEIN adheres to the concept that "everyone can enjoy the beauty of fashion". SHEIN is able to stay on top of the latest fashion trends from around the globe while rapidly bringing these styles to market. So whether you're searching for boho dresses and graphic tees or patterned blouses and chic swimwear, SHEIN is the ultimate one-stop-shop for the modern yet economical fashionista. It aims to promptly offer stylish  products at appealing prices to every user in the world.

SHEIN Quality

Shein produces all its clothes in cheaper, overseas factories to keep its costs at a minimum, this allows you to buy clothes at dirt-cheap price. You should not expect clothes you get through Shein to be top quality. They are inexpensive for a reason, but this does not mean they are a total rip-off. Sometimes, you end up with clothes that last for years. Other items lose their shape or color after a couple of trips through the washing machine. When looking for something on Shein, remember to pay close attention to reviews.

Where to Buy SHEIN the Cheapest?

us.shein.com

• Lulus

Lulus Brand History and Origin

Lulus started off as a vintage boutique in California in 1996 but eventually transitioned to a purely digital business by 2008. Like many fast fashion brands, it releases hundreds of new styles weekly and operates on a data-driven model to determine what to keep producing.

The 23-year-old, California-based fashion company has largely avoided the backlash of fellow trend-chasing brands by taking a data-driven approach to buying. Each of the 50 styles hitting its site daily goes through a rigorous testing process, ensuring it sells.

Along with its own brand, Lulus also carries items from other brands like 8 Other Reasons, BB Dakota, Amuse Society, ASTR the Label, Coola, DAZE DENIM, J.O.A., Keepsake, MINKPINK, Retro Brand, Sage the Label, Vero Moda, and more. No matter what your personal style, Lulus has something that is for you.

Lulus Price: 

Dresses: $15-$300; Women's Clothing: $4-$150; Denim: $14- $159; Swimwear: $4- $78;

Shoes: $7.6- $215; Accessories: $5-$159.

Lulus Design & Style

Lulus has been keeping young, professional women outfitted in chic clothing from head to toe for years. Their exclusive styles are made with you in mind. They buy and design sophisticated, chic and modern styles that  you'll love. Lulus features real women of all sizes, shapes, and colours wearing Lulus. Trending categories round up various styles for different decades.

Lulus is known for their stunning dresses. What really sets them apart as a retailer, is providing affordable wedding dresses for their clients. For brides, there are sections for honeymoon, bridal shower and bachelorette party attire, giving them the option to buy a complete bridal wardrobe. Unlike bridal boutiques with dresses costing a fortune or a few grand, Lulus wedding dresses may have the dream dress for your special day to help you shop on a budget. 

Lulus also has styles in categories including denim, activewear with performance fabrics, lingerie, and “mommy and me” styles for kids, in addition to bridal. 

Lulus Quality

Lulus is a place to shop for sexy new outfits that are typically well-priced under $100. What's more, the quality is definitely better than many other online fast-fashion retailers. Lulus invests in superior construction and high-end finishes to make your Lulus purchase a true representation of affordable luxury.

A lot of people wonder if Lulus is like Shein, or if it's considered fast fashion. And the answer to both is no. Lulus actually considers themselves an affordable luxury brand. And, according to an article on the Glossy, a good 90% of the clothes seen on Lulus are exclusive to the site. 

Where to Buy Lulus the Cheapest?

lulus.com

nordstrom.com

• Boohoo

Boohoo Brand History and Origin

Boohoo Group plc is a United Kingdom-based online fashion retailer, aimed at 16-30 year olds. The business was founded in 2006. It specialises in own brand fashion clothing, with over 36,000 products. It offers going out tops, casual dresses, blouses, denim, form-fitting bodysuits, footwear, and loungewear for fashionistas. 

Boohoo is Pretty Little Thing's sister brand. Growing rapidly, the company has acquired the brands and online presence of several defunct high street retailers. And with over 10 million followers on social, and fans all over the world, they've created a community of babes.  You can even shop by figure - PETITE, TALL, MATERNITY on the website.

Boohoo Price: 

Coats & Jackets: $4 - $80; Plus size clothing:$1.60 - $80;  Dresses:  $2 - $112; Tops: $1.60 - $48; Shoes: $3 -$56; Beauty: $ 2 - $220; Skincare : $0.80 - $120.

Boohoo Design & Style

Style never sleeps - they are dropping over 500 new products a week, so you always have the latest looks for less. They make fashion accessible and fun, so every girl can get the wardrobe of her dreams. One thing they love more than your amazing style is your individuality - they want to help you show it off, do your thing and look incredible at the same time. They've got all the outfits and inspo you could ever need. From date-night dresses to a pick-me-up when you've had a bad day.

With the latest styles and trends, from boots to sneakers, the possibilities are endless. They've got beauty products from eye poppin' shadows to cute blushers and contours with hues perfect for any event. From face products, including quenching face and eye masks to skin treatment items you'll fall in love with, find the missing pieces to add to your beauty regimen. 

Boohoo Quality 

A great strength to their brand is that they are able to simultaneously offer both trendy and contemporary designs with affordable prices. The majority of things from Boohoo have good quality. The fabric of low price items are probably lower quality, but they would be ideal for a night out but as a staple item in your wardrobe you'd be wary.

They're working on communicating how products are more sustainable in a simple way. Together, Polyester and Cotton account for over 80% of the fibres we use. They've developed a better materials guide, which sets out our priority materials and preferred alternatives. This list covers polyester, cotton, viscose, acrylic and animal-derived products. 

Where to Buy Boohoo for the Cheapest?

boohoo.com (6.5-8% cashback)

• Conclusion

ASOS vs. SHEIN vs. Lulus vs. Boohoo: which brand is the best?

ASOS

ASOS is featuring only real people as models on their site - no more pretentious, air-brushed, PS and unrealistic models. The brand tailors everything to market each specific demographic. This means, no one is left out or overlooked. ASOS is good for getting trendy stuff for cheap, but it's low price and low quality stuffs that won't last you very long. That's fine for something you're only going to wear for a season, but for basics, I'd steer clear. 

SHEIN 

Shein provides a wide range of accessories and fashionable clothing for formal wear and for going out for women, men, children. At Shein, you'll find hundreds of tops, dresses, bathing suits, jeans, and outerwear for under $20. Shein makes it possible for you to look extremely fashionable without maxing out your credit card. Many Shein customers caution to pay attention to the website's size chart before checking out as their sizing errs on the smaller size. 

Lulus

Lulus is known for their stunning dresses.Trending categories round up various styles for different decades. What really sets them apart as a retailer, is providing affordable wedding dresses for their clients. Lulus features real women of all sizes, shapes, and colours wearing Lulus. All shopping can be done on the Lulus website. From sneakers, flats, and heels to dresses, sweaters, denim, and loungewear, Lulus has everything you could ever dream of.

Boohoo

Boohoo.com is a UK-based online fashion retailer, aimed at 16-30 year olds. It offers going out tops, casual dresses, blouses, denim, form-fitting bodysuits, footwear,  loungewear, beauty and skincare items for fashionistas. In terms of pricing, Boohoo is usually more expensive than Shein but the website is usually always offering 40 to 70% off of everything. Because of this additional discount, prices end up being quite similar to the prices you'll find on Shein's website. 

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