Incogni vs. LifeLock vs. Cloaked vs. Privacy Bee: Full Comparison and Reviews 2025

Incogni Review 

Official Website: https://incogni.com/ 

Best For: Users that want to protect their private data and identity online.

Surfshark's Incogni is an innovative privacy service designed to safeguard your personal information. By proactively removing sensitive data from the internet, Incogni drastically reduces the risk of identity theft, financial fraud, and other cyber threats. This data removal service empowers you to take control of your digital footprint in 2024 and beyond, ensuring your privacy and personal information are secure.

Incogni provides an enticing service for users seeking control over their privacy. The annual discount, weekly updates, and 30-day money-back guarantee make it an attractive option. Additionally, the service includes robust data removal features, enabling you to efficiently manage your digital footprint.

While Incogni doesn't offer a free trial, and could improve its support setup, it remains an effective and competitively priced service. For individuals prioritizing data privacy- and want out of these many databases- Incogni remains compelling. With its extensive capabilities and dedication to safeguarding user privacy, this platform emerges as a novel solution compared to the approach that its competitors take.

Pros & Cons

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LifeLock Review 

Official Website: https://lifelock.norton.com/ 

Best For: Companies and users looking for a software solution to protect against identity theft and data theft.

Norton's renowned 360 antivirus suite has solidified its position as a widely recognized name in the digital security landscape. However, Norton's capabilities extend far beyond antivirus protection. The LifeLock bundle takes Norton's security offerings to the next level, combining the robust antivirus suite with a comprehensive identity theft protection package.

At the core of LifeLock's identity theft protection lies its advanced monitoring system. This system continuously scans the dark web, credit reports, and other sensitive data sources for any signs of suspicious activity. In the event of a detected threat, such as unauthorized access to personal information or attempts at identity fraud, LifeLock promptly notifies the user, allowing for swift action to mitigate potential damage.

Furthermore, LifeLock's identity restoration services provide invaluable assistance in the event of identity theft. Dedicated restoration specialists work closely with affected individuals to resolve identity-related issues, including restoring credit scores, removing fraudulent accounts, and contacting government agencies and financial institutions.

Beyond antivirus protection and identity theft protection, LifeLock also includes a password manager and a VPN. The password manager simplifies the task of creating and managing unique, strong passwords for each online account. This eliminates the need to reuse passwords, a common security vulnerability.

By combining these powerful security tools into a single package, LifeLock provides users with an unparalleled level of protection against a wide range of cyber threats. Its comprehensive offerings encompass antivirus protection, identity theft protection, password management, and VPN services, making it an exceptional choice for individuals seeking the best overall security package.

Pros & Cons

Cloaked Review 

Official Website: https://www.cloaked.com/ 

Best For: Anyone wanting a tool to protect their privacy with instant identity generation.

Cloaked with a fully integrated password manager, the ability to hide your actual phone number, and elements of identity theft protection. At Cloaked, they believe the best way to protect your personal information is to keep it private before it ever gets out. That’s why they help you remove your data from people-search sites that expose your home address, phone number, SSN, and other personal details. 

And to keep your info private going forward, Cloaked lets you create unique, secure emails and phone numbers with one click - so you sign up for new experiences without giving away your real info. With Cloaked, your privacy isn’t a setting - it’s the default. Take back control of your personal data with thousands of Cloaked users.

Protect personal information using the Cloaked extension. Available for Chromium browsers like Google Chrome and Brave. Generating identities with the mobile app is one tap away. Integrates with your browser or mobile device to sign in anywhere with ease. 

Pros & Cons

Privacy Bee Review 

Official Website: https://privacybee.com/ 

Best For: Enterprises in need of a solution to protect their employees and add privacy to their business model.

Privacy Bee is a service that actively removes your personal data by contacting data brokers and websites holding your information. Using legal power, it ensures your data is removed and your online privacy is protected.

The main features are focused around data removal, of course, and start with what Privacy Bee calls Proactive Data Privacy, a process by which users declare which companies can have their data before Privacy Bee works with over 117,000 other companies "to centralize your privacy preferences in one place". 

Once you've set up Privacy Bee and input all of the relevant data, the service will begin with the task of removing your data from 440+ data brokers and people search websites listed on Google, Yahoo, Bing, and so on. 

Privacy Bee monitors 24/7 using its "state-of-the-art monitoring to instantly detect re-exposures", comprised of an expert team that uses AI tech to find and re-delete any data that comes up. The company also offers a browser extension that works with Chrome and Firefox to help you choose which websites to trust or not, and there is a feature to remove your data from marketing lists to stop spam emails.  

Beyond data removal services, Privacy Bee has a couple of things up its sleeve that go above. The first is vulnerability monitoring,  which scans the web to detect known threats and then provides a privacy risk score, telling you about recent data breaches, and letting users configure how much protection they want from the service. 

Secondly, Privacy Bee offers a good set of tools to protect family members alongside your own account, offering a central dashboard to add or remove new members on the app, a useful way to keep tabs on kids, parents, and anyone else. Family members can also be granted permission to change these settings, and anyone added will be given a personalized email to help manage their privacy. 

On top of this, Privacy Bee also offers a number of Enterprise features to protect businesses. It's worth checking out the full list of features on the Privacy Bee website as it is extensive: spear phishing, employee poaching, doxxing, telemarketing and spam, social engineering, physical threats, and much more.

Pros & Cons

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Incogni vs. LifeLock vs. Cloaked vs. Privacy Bee

Price: Cloaked > Incogni > Privacy Bee > LifeLock

Incogni

You can purchase one month of Incogni protection for $16.58. Opting for a yearly subscription cuts the price in half, to $8.29 per month, paid as a $99 yearly fee. Though still low compared with similar services, Incogni’s prices have steadily risen. 

Incogni offers a family plan for up to five additional individuals. A one-year subscription costs $197. As with the individual plan, you can pay month-to-month. The monthly rate for the family plan is $32.98.

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Lifelock

LifeLock's Standard package includes monitoring of one credit bureau, protection against theft of your social security number, up to $25,000 in theft protection insurance, and coverage of up to $1 million for assistance from attorneys and experts. The annual subscription fee is $89.99 for the first year, equivalent to $7.50 per month, or $11.99 per month if paid monthly. However, after the first year, the annual price significantly increases to $124.99 per year, or approximately $10.42 per month.

The higher tier plan is the $25 Ultimate Plus plan. This plan provides users with comprehensive protection, including credit monitoring from all three credit agencies, $1 million in protection, 401K protection, and home title monitoring. Monthly payments for this plan are $34.99, while annual subscriptions offer a better deal. For the first year of service, the annual subscription costs $299.99, which works out to $25 per month, with subsequent years' annual subscriptions at $364.99.

Note that each of the above plans are for individuals. There is also a family plan available for two family members, but it does not list the number of included children. Costs also increase, as expected, for example the Ultimate Plus plan for two adults will cost $69.99/month for the first year paid monthly, or when paid annually it works out to $32.99/month for the first year, and then $56.67/month for the subsequent years. The Ultimate Plus plans also have the benefit of a VPN, Norton’s Secure VPN.

Cloaked

Monthly:

Annual:

Privacy Bee

Availability:

Incogni

Incogni is the better option if you’re located in Europe. At the moment, it provides extensive broker coverage in the US, Canada, the UK, the Isle of Man, Switzerland, Norway, Iceland, Liechtenstein, and the majority of EU countries. 

Lifelock

LifeLock services are available in the following countries: the United States, Canada, Brazil, the United Kingdom and Ireland, Australia, France, Germany, Italy, Spain, China, India, Japan, Korea, Singapore, Taiwan, and Hong Kong. 

Cloaked

Currently, Cloaked is supported in the following countries:

• The US (North America)

• Canada

Privacy Bee

While Privacy Bee has ambitious plans to expand its reach globally, as of now, it primarily serves the US market. Although it's gearing up for a broader presence, European users might have to wait a little while longer.

Features: 

Incogni

Incogni is a cutting-edge privacy protection service that empowers individuals to take control of their personal data and safeguard their online privacy. At the core of Incogni's service is an exhaustive list of data broker databases. These data brokers collect and aggregate vast amounts of personal information from various sources, including public records, social media platforms, and online activities.

Incogni's comprehensive database of data brokers ensures that individuals can identify all entities that possess their personal information. This is a crucial first step in the process of data removal, as it allows individuals to target their efforts and focus on the specific data brokers that hold their information.

Recognizing the overwhelming task of manually navigating the complex and time-consuming process of data removal, Incogni provides a user-friendly data removal tool. This tool is designed to streamline the data removal process by automating many of the steps involved. With Incogni's tool, individuals can easily identify the data brokers that have their information, initiate the data removal process, and track the progress of their requests.

Incogni's data removal tool is designed to be intuitive and accessible, even for individuals who are not particularly tech-savvy. The tool guides users through the process step-by-step, providing clear instructions and prompts. It also offers personalized recommendations based on the specific data brokers that have the user's information.

By levera ging Incogni's exhaustive database of data brokers and user-friendly data removal tool, individuals can save hundreds of hours of work that would typically be required to remove their information from these databases manually. Incogni empowers individuals to take control of their personal data, protect their privacy, and minimize the risk of identity theft and other online threats.

To delve in deeper, Icogni uses laws such as the California Consumer Privacy Act of 2018 (CCPA) and the General Data Protection Regulation (GDPR), an EU law also from 2018, along with other privacy laws that apply to the location in question to compel data brokers to act.

Incogni initiates the data removal process immediately upon joining, sending out requests on day one. Within a week, they begin receiving responses. During the first month, the majority of these removal requests are processed. Subsequently, they periodically review and follow up on outstanding requests to ensure the complete removal of data.

Users enjoy the convenience of receiving weekly updates, a feature that distinguishes this service from others that provide less frequent updates, such as monthly or quarterly intervals.

Lifelock

LifeLock offers a suite of features designed to safeguard users' sensitive information. These features are comparable to those provided by similar programs such as IdentityForce and IDShield. However, LifeLock stands out by presenting these features within a meticulously crafted, user-friendly interface. The interface's design reflects a deep understanding of user needs and a commitment to delivering a seamless experience.

One key aspect of LifeLock's interface is its simplicity. The layout is clean and uncluttered, with each feature clearly labeled and easy to find. This simplicity makes it easy for users to navigate the program and access the tools they need quickly and efficiently.

Another strength of LifeLock's interface is its intuitiveness. The program's features are organized in a logical way that follows the natural flow of a user's thought process. This intuitiveness minimizes the need for users to refer to manuals or tutorials, making it easy for them to get started with LifeLock right away.

In addition to its simplicity and intuitiveness, LifeLock's interface is also most certainly visually appealing. The program features a modern, minimalist design that is both attractive and professional. This aesthetic appeal enhances the user experience, making it more enjoyable and satisfying to use LifeLock.

LifeLock's interface exemplifies the program's dedication to providing an exceptional user experience. By harmonizing simplicity, intuitiveness, and visual allure, LifeLock has crafted an interface that effortlessly allows users to safeguard their sensitive information, fostering peace of mind.

Furthermore, the interface of LifeLock is arguably easier to use, and also cleaner, which means you’ll often find more of the options available with less clicks.

Cloaked

Cloaked is designed for robust privacy protection, with tools like email aliases, phone number aliases with eSIM support, and masked payments. It includes data removal, password management, and identity theft insurance, and is preparing to launch new features such as VPN and AI Defence.‍ Key Features:‍

• Email & Phone Number Aliases

• Masked Payments (Beta)

• Data Removal

• Password Management

• Risk Scan (Comprehensive & free)

• $1 Million Identity Theft Insurance (per user)

• Upcoming VPN

Cloaked seamlessly protects your actual email behind temporary addresses. While pricey, it also protects your phone number, manages your passwords, and gives you identity theft insurance.

Privacy Bee

Privacy Bee's main feature is to make data removal requests on your behalf, but they do offer a few extra features as well. These include a browser extension that blocks trackers, an inbox scan to clean up your email, and a private search feature. Key Features:‍

• Data broker removal: Allows you to eliminate your personal information from various online data broker databases.

• Risk assessment: Evaluates your online exposure and provides insight into the state of your digital privacy.

• Exposure dashboard: Offers a centralized view of your online presence.

• Marketing list removal: Assists in removing your information from marketing lists, reducing the influx of unwanted emails and advertisements.

• Dark web monitoring: Tracks instances of your exposed personal information on the dark web, alerting you to potential security breaches.

• Active Do Not Track browser extension: Empowers you to take control of your private data's usage by numerous companies.

User Interface: 

Incogni

Incogni's user interface is generally described as user-friendly, intuitive, and simple. It's designed to make the complex process of data removal manageable for users of all levels. 

However, it's important to note:

Overall, Incogni prioritizes a straightforward and easy-to-use experience, making it accessible to a wide audience. However, the lack of detailed verification and dedicated apps might be considered drawbacks by some users. 

Lifelock

LifeLock's user interface is designed to be user-friendly and intuitive, offering a clear and well-laid-out dashboard for managing identity protection features. 

In summary, LifeLock provides a solid and easy-to-use interface that effectively presents key identity protection features. While some minor improvements could be made, the overall user experience is positive. 

Cloaked

The Cloaked user interface is generally described as intuitive and user-friendly, allowing users to manage their privacy settings without needing extensive technical knowledge. However, some aspects of the design, particularly the initial home screen, have been criticized for feeling cluttered and potentially undermining the app's trustworthiness, despite its minimalist approach. 

Privacy Bee

Privacy Bee offers a user-friendly interface, particularly in its free assessment and browser extension features. The interface is easy to navigate, allowing users to quickly understand their privacy risk score and identify potential data exposure. While the free assessment provides a good overview, paid subscriptions unlock more in-depth reports and data removal features. 

Reporting Functionality:

Incogni

Incogni opts for a more streamlined reporting approach. While it adeptly handles the removal of user data from broker sites, it stops short of providing the detailed reports that some users might crave. The absence of such granular reporting positions Incogni as a more straightforward, though less informative, player in the data privacy arena.

Lifelock

LifeLock provides a robust reporting functionality centered around monitoring and alerts to keep you informed of potential identity threats and financial activity. With certain plans, you can track your credit score daily (using the VantageScore 3.0 model based on Equifax data) to monitor your credit health. 

You can view your alerts and monitoring information through your online account dashboard. The LifeLock Identity app also allows you to receive and respond to alerts on the go. 

In summary, LifeLock's reporting functionality provides you with timely information on potential threats and changes to your credit and identity. The alerts and monitoring features empower you to take action and help mitigate the consequences of identity theft. 

Cloaked

Cloaked offers reporting functionalities primarily related to monitoring and alerting on potential identity theft and data breaches, as well as providing insights into the status of your data removal requests. Here's a breakdown of the reporting capabilities:

• Dark Web Monitoring & Alerts: Cloaked continuously scans the dark web for your personal information (SSN, phone number, email, home address) and alerts you instantly if it's found being sold or traded.

• Real-time Security Alerts: You receive notifications of any suspicious activity related to your Cloaked identities, ensuring you're informed and can take swift action to protect your data.

• Data Removal Status: The Cloaked dashboard shows you the status of data removal requests, detailing how many references to your information have been removed from data broker sites.

• Understanding Data Broker Records: You can see which records each data broker has about you and the status of each removal request.

• Comprehensive Reports: After a security breach, Cloaked provides detailed reports to help you understand the scope and impact of the incident, allowing you to strengthen your defenses for the future. 

In summary, Cloaked's reporting functionality focuses on providing real-time alerts and insights into your data privacy status, allowing you to monitor and manage the security of your personal information online. 

Privacy Bee

Privacy Bee offers reporting features to help users understand and manage their data exposure. It scans the internet for your information and alerts you to any potential data breaches or exposures. Additionally, it provides ongoing monitoring and removal of your personal data from data brokers.

Final Verdict: Which One Is Best Foy You?

Regarding these four software, which one is right for you depends on your usage habits and daily needs. Here are some practical suggestions:

Incogni 

Incogni is an effective personal data removal service that benefits from its association with Surfshark, a highly regarded VPN. It's easy to set up, excellent value, and with almost 200 data brokers on it books and regular reminders of the progress, it gives reassurance that it's proactive in its removals. However, there could be a little more clarity about how it actually tackles the issue of removing your data, and the support is limited. Nevertheless, it's an excellent cheap alternative to the more established names in the game.

So If you’re looking for a data removal tool that does what it says it’s going to do, Incogni might be for you. Just be prepared to wait while it does its thing.

Lifelock 

LifeLock by Norton offers the most extensive identity and credit monitoring services in the industry, but at a steep price. While it offers an extensive library of features, many are easy to track on your own for free. But if you’d rather pay to have someone else monitor your accounts, LifeLock covers just about everything. If you’re overwhelmed by all of LifeLock’s offerings, its base plan, which comes with dark web and social security monitoring and up to $1,050,000 in identity theft insurance, may be all you need. 

Norton LifeLock's interface stands out for its clean design and ease of use. All the features are presented in a user-friendly manner, making it easy for customers to navigate and utilize the software effectively. This user-centric approach is a commendable aspect of Norton LifeLock's offering, as it enhances the customer experience and satisfaction. Overall, while Norton LifeLock faces competition from other identity theft protection software, its brand awareness and well-designed user interface provide strong competitive advantages. 

Cloaked 

Managing temporary email addresses and automatically filling them in as necessary isn’t a lot different from storing and filling login passwords. Cloaked manages to do both, smoothly integrating the two functions, with identity theft insurance as a bonus. Personal data removal is a welcome recent addition. Cloaked seamlessly protects your actual email behind temporary addresses. While pricey, it also protects your phone number, manages your passwords, and gives you identity theft insurance.

Privacy Bee 

Privacy Bee offers a really comprehensive platform to help manage both your own data and the data of others – especially helpful if you have dependents – and, while expensive, we're impressed with how well-rounded the service is.

Privacy Bee comes recommended by a variety of reputable outlets and sources, and the extensive documentation on its privacy promises, how the service operates, and its multi-year history in the industry is comforting. 

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