Incogni vs. DeleteMe vs. Optery vs. Aura: Full Comparison and Reviews 2025

You can purchase one month of Incogni protection for $16.58. Opting for a yearly subscription cuts the price in half, to $8.29 per month, paid as a $99 yearly fee. Though still low compared with similar services, Incogni’s prices have steadily risen.

Incogni offers a family plan for up to five additional individuals. A one-year subscription costs $197. As with the individual plan, you can pay month-to-month. The monthly rate for the family plan is $32.98.

Subscribe Incogni through Extrabux, and you can get 40% Super Cash Back.

A DeleteMe subscription costs $129 per year, just short of $11 per month. You can reduce what you pay per person by adding family members to your DeleteMe account. You pay $229 per year for a two-person subscription or $329 for a family of four.

Subscribe DeleteMe through Extrabux, and you can get $5 Super Cash Back.

In a sense, Optery costs what you’re willing to pay. At the Basic protection level, for no payment whatever and no requirement to enter a credit card, it will search 150+ sites for your data, show you precisely what it found, and explain how to get that data removed. And it will repeat that search every 90 days to make sure your data stays gone. You do need to log in at least every six months to show that you still want those ongoing searches.

No longer $9.99 per month or $99 per year, it’s now $3.99 per month or $39 per year. At this tier, Optery automates removal from the 90+ biggest people search sites, with visibility and DIY removal instructions for another 300+ sites. At this level, you get fully automated removals without oversight by human agents, and there are some limits on personal data tracked.

The Extended subscription costs $14.99 per month or $149 per year. It raises the number of sites for automated removal to 240+. At this tier, removals go beyond bot automation, with humans stepping in as needed. And the search uses all the personal data you choose to supply.

Aura emphasizes personal protection, and its pricing scheme reflects that emphasis. You pay $144 per year ($12/mo) to protect just yourself, $264 ($22/mo) for a Couple subscription (two licenses), or $444 per year ($32/mo) for a Family of up to five adults. The Couple and Family plans include parental controls as well as a degree of identity protection for unlimited kids.

You get to install antivirus and VPN protection for up to 10 devices per adult member. The prices as metioned aren’t for one, two, and five devices—they’re for 10, 20, and 50. These are all list prices, billed annually.

Availability:

Incogni is the better option if you’re located in Europe. At the moment, it provides extensive broker coverage in the US, Canada, the UK, the Isle of Man, Switzerland, Norway, Iceland, Liechtenstein, and the majority of EU countries.

Initially limited to US data brokers, DeleteMe is now available globally. Users in Australia, Belgium, Brazil, Canada, France, Germany, the Republic of Ireland, Italy, the Netherlands, Singapore, and the UK can all benefit from DeleteMe's data removal services. Still, its coverage of Europe is limited.

As of now, Optery's services are exclusively available to residents of the United States. They focus on the US market and comply with U.S.-specific privacy regulations such as the California Consumer Privacy Act (CCPA).

Same with Optery, Aura data removal service is exclusively available to residents of the United States.

Features:

Incogni is a cutting-edge privacy protection service that empowers individuals to take control of their personal data and safeguard their online privacy. At the core of Incogni's service is an exhaustive list of data broker databases. These data brokers collect and aggregate vast amounts of personal information from various sources, including public records, social media platforms, and online activities.

Incogni's comprehensive database of data brokers ensures that individuals can identify all entities that possess their personal information. This is a crucial first step in the process of data removal, as it allows individuals to target their efforts and focus on the specific data brokers that hold their information.

Recognizing the overwhelming task of manually navigating the complex and time-consuming process of data removal, Incogni provides a user-friendly data removal tool. This tool is designed to streamline the data removal process by automating many of the steps involved. With Incogni's tool, individuals can easily identify the data brokers that have their information, initiate the data removal process, and track the progress of their requests.

Incogni's data removal tool is designed to be intuitive and accessible, even for individuals who are not particularly tech-savvy. The tool guides users through the process step-by-step, providing clear instructions and prompts. It also offers personalized recommendations based on the specific data brokers that have the user's information.

By levera ging Incogni's exhaustive database of data brokers and user-friendly data removal tool, individuals can save hundreds of hours of work that would typically be required to remove their information from these databases manually. Incogni empowers individuals to take control of their personal data, protect their privacy, and minimize the risk of identity theft and other online threats.

To delve in deeper, Icogni uses laws such as the California Consumer Privacy Act of 2018 (CCPA) and the General Data Protection Regulation (GDPR), an EU law also from 2018, along with other privacy laws that apply to the location in question to compel data brokers to act.

Incogni initiates the data removal process immediately upon joining, sending out requests on day one. Within a week, they begin receiving responses. During the first month, the majority of these removal requests are processed. Subsequently, they periodically review and follow up on outstanding requests to ensure the complete removal of data.

Users enjoy the convenience of receiving weekly updates, a feature that distinguishes this service from others that provide less frequent updates, such as monthly or quarterly intervals.

DeleteMe works by using four simple steps: users submit their information (think age, location, emails, phone numbers, and so on), which is then searched for by the company's experts. For some data, DeleteMe requires a government or state ID.

After that process, DeleteMe then sends you a detailed report of your data from across the whole internet, which might be a little disconcerting, but it's better to know than not.

Once you've received the report, DeleteMe then begins scanning the internet for your information and deleting it, before continuing the scan and delete every six months for the term of your year contract.

DeleteMe removes data from over 750 data brokers, and there's a complete list of them on the website. In today's surveillance age, data brokers are one of the key ways that dangerous (and harmless) actors can obtain your data. It's worth noting that some competitors cover more data brokers. The process means that almost everything is handled by the company itself, which is a big bonus.

DeleteMe has a really useful dashboard that shows a range of information and, as you use the service over months and years, analytics for how your data is faring out in the big bad world. The service shows you how many data brokers have your data, and the number of removal requests, among other things.

Finally, one neat feature is that users can make custom requests for removals to DeleteMe, whose experts will then assess the request and carry it out, a nice touch.

Alongside being able to remove personal data, DeleteMe also has an enterprise level that is used by Google, Pinterest, ProPublica, Yahoo, and other big US brands to help stop executive and employee exposure. DeleteMe helps with the data of public-facing employees, executives and board members, and individual contributors to your business. Pricing is available on application, so if you're representing your business make sure to get in touch with DeleteMe.

The free plan of Optery offers self-service opt-outs from a huge array of different online services and data brokers, as well as personalized exposure reports, an exposure report scan of Google, phone and email scan tools, and the ability to see your profile visibility at hundreds of websites.

The Core plan offers all of that plus removals from over 95 websites (limited to one name and city or state per user), monthly automated scans and removals, opt out process, exposure risk reporting, and a "bot only" automated approach, which relies on bots instead of humans to do the removals.

Extended gives users the ability to remove their data from 200+ websites, support for unlimited name variations (for the same person), removal for unlimited past cities and states, and a "humans + machines" approach that pairs automated bot-led opt outs with an assigned human agent to oversee the process. There are also removal reports every 90 days.

Finally, Ultimate, as the name suggests, is the big dog of the tiers and gives you everything above alongside support for 325+ websites – which is some of the best coverage we've seen so far – and unlimited custom removal requests (after 30 days of signing up), Google outdated content removals, and priority email support.

All of the tiers are competitive at their price point, and the Extended and Ultimate are very, very powerful. Data removal doesn't just apply to individuals, of course, and many of the services also have extensive enterprise tiers that cover employees and whole companies, helping keep their data safe online.

The Free enterprise tier offers a privacy dashboard, personalise exposure reports, Google Search scans, updated reports every ~90 days, and self-service removal tools.

The enterprise Core plan has all of this plus the "bot only" approach discussed above, coverage of 95+ sites, and SSO/SCIM/SAML, available as an add-on for $150 per month or $1,800 per year. The hefty Ultimate Pro plan has coverage of 325+ websites.

Optery includes a helpful calculator to figure out the cost per seat for each of its plans, and a quick play with the tool shows that the basic Core Pro offering costs $4.75 per user for 50 seats, and Ultimate Pro costs $26.40 per user for 50 seats.

These are competitive prices and businesses are some of the most likely customers for data removal services because a) they have the money and b) keeping their staff safe is of paramount importance. As a nice additional feature, Optery also includes the ability to protect the family members of employees, especially those higher up the organisation.

It's worth saying at the top that Aura offers a huge number of features, in this article we'll be focusing specifically on the data removal side of things, with some privacy stuff sprinkled on top.

By using Aura’s monitoring feature, users can actively protect their accounts, like checking and savings, from instances of fraud. In case of identity theft, you are covered up to $1 million in insurance to help you deal with the costs.

One impressive feature of Aura is its ability to monitor the dark web, not only searching for your information online, but also automatically changing your password using Auras password manager. Additionally, it offers a program designed to combat tax refund fraud, and on top of credit and identity monitoring, Aura keeps an eye on data brokers, junk mail providers, and spam providers. If necessary, Aura can even request the removal of your data from these sources.

Everything that Aura identifies will be served to users through alerts and what Aura can search will match what the user entered into the ID theft protection software, which forces users to be thorough and detailed if they want to get the best results. Alerts are divided into categories, giving a quick and easy overview of the activities while also providing tips on how to stay protected.

It's worth saying that the removal of your personal data from the data brokers will depend on the jurisdiction they’re operating in and data laws that possibly compel them to remove your data. Since these entities are usually harder to locate on your own, it is great that Aura offers this option, simplifying the entire procedure.

To see the progress on data removal requests, simply go to the “Vault” and click on the “Data Broker Removal” section. Finally, Aura will regularly reach out to data brokers to remind them that your data must be removed if, for example, they start collecting data on you again, which is possible since this is done via site scrapers or scripts that automate the data collection processes.

If you need a secure solution for your documents, Aura provides an option for storing a variety of files, ones that you won’t need to access constantly. You can add such documents by simply scanning or photographing them and uploading them to Aura. Uploaded files will be encrypted, ensuring their privacy and inaccessibility to third parties.

Another neat feature that Aura offers is lost wallet protection, where you can use your stored information to quickly cancel credit cards and regain access to important documents you hold in your wallet. After you have secured your identity, documents, and funds and are tracking all the necessary information through Aura, it is time to secure your Aura account. You are offered an option to turn on two-factor authentication (2FA) on your account, which is a highly effective way to protect your “source of truth.”

User Interface:

Incogni offers a user-friendly, streamlined process for removing personal data from data brokers and people search sites. The interface is designed to be intuitive, allowing users to easily sign up, authorize Incogni to act on their behalf, and then sit back while the service handles the opt-out requests. You can monitor the progress of these requests through a dashboard, which displays the number of opt-out requests sent, in progress, and completed.

Incogni requires your name, email address, and home address to match your profile with records in data broker databases. You can also add previous addresses and phone numbers to broaden the search.

DeleteMe's user interface is designed to be intuitive and user-friendly, allowing users to easily navigate and manage their data removal process. The interface features a dashboard with a menu on the left side, making it easy to access various features and pages. Detailed charts and graphs visually display the progress of data removals, providing users with a clear understanding of their data's status. DeleteMe's interface also provides access to detailed privacy reports, recurring removals, and the ability to submit custom removal requests.

Optery user interface is intuitive, easy to navigate, and simple in the best way. The dashboard have a menu bar set up on the left side, allowing users to see all the features they’re paying for and easily swap between pages.

Optery’s dashboard features charts and graphs that help users understand how exposed their data is. This dashboard also shares the status of listings that have been reviewed, removed, and those that are in progress. Both dashboards remind us of the layout our favorite antivirus software uses, except these dashboards show us the exposure of our data instead of the health of our computer.

Aura features a modern design that is fairly easy to navigate, but it’s not perfect. The alerts are tucked behind a menu and a few clicks away. Aura updated its design fairly recently, and compared to the old version, the new one works much better and is not bogged down by clunky design mechanics.

This updated design allows you to see a list of alerts, which you access through a separate menu, and in the admin web interface, you get a summary of various features as well as tips on which things you should activate or change to improve your protection. With time, you will learn where things are, and the entire navigation process with menus and submenus will be a breeze to use.

The entire focus of the main page seems to be geared towards its ID theft protection services, which is the main reason people subscribe to Aura, with everything else being pushed into the background as bonus features (the VPN, dark web monitoring, etc.).

Reporting Functionality:

Incogni opts for a more streamlined reporting approach. While it adeptly handles the removal of user data from broker sites, it stops short of providing the detailed reports that some users might crave. The absence of such granular reporting positions Incogni as a more straightforward, though less informative, player in the data privacy arena.

DeleteMe takes the cake when it comes to reports, providing a detailed view of your data removal journey. You can keep track of the number of reviewed listings, successfully removed matching listings, and any pending removals. DeleteMe's reports also help provide insights into the nature of the information, as well as which data broker sites are holding your sensitive information. If that wasn’t detailed enough, these reports even show you an estimate of how long the removal will take.

With Optery, users are provided with clear before-and-after documentation, visually charting the removal of their personal data from data brokers' clutches. This level of detail not only demonstrates Optery's effectiveness but also bolsters user confidence in their commitment to safeguarding privacy. Users can easily follow the path their data takes from being publicly accessible to securely hidden away.

Aura's data removal reporting functionality, specifically for data brokers, is designed to automate the process of submitting opt-out requests on your behalf to remove your information from data broker sites. It scans data broker databases regularly, sends removal requests, and alerts you if your data reappears, even if some brokers don't immediately comply.

Customer Support:

Incogni keeps it streamlined but effective. Their focus is on email support backed by a rich knowledge base. This treasure trove of information guides users through the data removal process and navigating interactions with data brokers. Incogni's dedication to customer education shines through user-friendly opt-out guides available on their blog. While live chat isn't in their toolkit, Incogni ensures users have the tools and guidance they need to manage online privacy confidently. The best thing is the 24/7 live chat option, which is super useful and will allow you to reach a professional at any time of the day.

DeleteMe takes pride in its responsive support team, offering phone, live chat, and email support during specific hours on weekdays. Although DeleteMe also provides a knowledge base with FAQs, it's relatively limited in-depth information.

Optery takes the crown with its diverse and user-friendly options. They've crafted a support system that caters to different preferences, offering step-by-step guides, a responsive help desk, and live chat for real-time assistance. Although the live chat might experience occasional delays, it remains a valuable resource. Optery doesn't stop there – they extend their support through email and social media, ensuring users can seek help through their preferred communication channels.