10 Brands Similar to Lululemon 2024

1. Fabletics

—Overall Best Lululemon Alternative

Origin: El Segundo

Founded in: 2013

Made in: Vietnam, China

Price: Cheaper than Lululemon (with the monthly membership) 

Fabletics is a direct competitor to Lululemon, offering a range of activewear and athleisure clothing.Launched by actress Kate Hudson in 2013, Fabletics' affordable price point and inclusive product range have cemented it as one of today's leading sportswear brands. One of the key ways in which Fabletics competes with Lululemon is through its subscription-based model. Fabletics offers a VIP membership program, where customers can receive discounted prices and exclusive access to new collections by subscribing to a monthly subscription. This model has allowed Fabletics to build a loyal customer base and maintain a steady revenue stream.

Fabletics offers affordable, yet high-quality workout clothing for both men and women. The brand is known for its trendy designs, vibrant colors, and unique patterns, which appeal to customers looking for fashionable activewear that also performs well during workouts.Where Fabletics excels is in its inclusive sizing options. The brand offers a range of sizes, including plus sizes, catering to a diverse customer base and promoting body positivity. This has helped Fabletics differentiate itself from Lululemon, which has faced criticism in the past for its limited size range.

Additionally, Fabletics has expanded its product offerings beyond activewear. The brand now offers a range of athleisure clothing, including loungewear, outerwear, and accessories. This diversification of product offerings allows Fabletics to compete with Lululemon on multiple fronts and appeal to a broader range of customers.

Shop Fabletics: Fabletics.com(up to $7.5 cash back); Amazon.com

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2. Alo Yoga

—Best for Yoga

Origin: Los Angeles

Founded in: 2007

Made in: China

Price: Similar to Lululemon 

Alo Yoga is most definitely a great alternative to Lululemon. Alo Yoga is an LA-based brand that sells yoga attire to yogis everywhere. Like Lulu, Alo’s product line combines premium fabrics with performance.They use proprietary fabrics that are engineered for maximum comfort and performance.These fabrics have special qualities like moisture-wicking, breathability and tensile strength for added durability.The quality of the materials used, the construction of the garments, and the loving attention to detail in each piece are part of what makes this brand stand out in the crowded athleisure market.Every Alo collection “starts with fashion,” as they describe on their website, making them stand out from other, sports-centric athletic brands. Their looks are frequently donned by celebs, and they offer a wide range of styles and colorways that put forth a fashion-forward aesthetic.

In addition to everything you need for your yoga practice, they offer a huge range of other products, including workout wear, skincare, and even wellness supplements. If you are in the mood for something a little dressier, Alo Yoga also offers a mixture of loungewear, jacket, etc. It’s a brand that is worth the investment for sure.

Plus, Alo Yoga offers yoga classes both online and in-person. Since they are very community-oriented, they host a lot of community events as an opportunity to connect with other yogis. Their website is quite easy to navigate and you can easily find info on upcoming events. 

Shop Alo Yoga: Aloyoga.com(up to 13% cash back); Amazon.com; Shopbop.com(up to 2% cach back); Saksfifthavenue.com(up to 2% cash back)

3. Vuori

—Best for Lounging

Origin: Encinitas

Founded in: 2015

Made in: China

Price: Similar to Lululemon 

Vuori makes all the athleisure staples you'd expect out of a Lululemon-like brand, but their standout products hit closer to home. Their designs are cool, modern, and sophisticated. The brand makes high-performance activewear for men and women inspired by the active Coastal California lifestyle.

Their product lineup includes performance shorts and pants, yoga and athletic tops, hoodies, jackets, sports bras, underwear and accessories with prices typically ranging from $40 to $120—so not lululemon high, but well above mass market cost..To compete with Lululemon, Vuori provides innovative, stylish designs prioritizing comfort and functionality. Their clothing is made from sustainable materials, such as recycled polyester and organic cotton, appealing to conscious consumers who value sustainable fashion. Vuori also incorporates moisture-wicking and quick-drying technologies in their fabrics, ensuring optimal performance during workouts.

What sets Vuori apart is its commitment to creating activewear that seamlessly transitions from workouts to daily life. The brand emphasizes versatility, ensuring their pieces are not only functional for athletic activities but also stylish and comfortable for everyday wear.Like Lululemon, Vuori has a robust online presence, allowing customers to shop their collections from the comfort of their homes easily. 

Shop Vuori: Vuoriclothing.com; Rei.com; Nordstrom.com

4. Outdoor Voices

—Most Compatible Price

Origin: New York

Founded in: 2013

Made in: Asia

Price: Similar to Lululemon 

Outdoor Voices is an American athleisure clothing brands, founded in 2013 by CEO Tyler Haney. The company focuses on creating high-quality, functional, and stylish athletic apparel for men and women.With their wide selection of uber comfy joggers, sweatshirts, and leggings, this brand puts the leisure in athleisure. The brand takes pride in creating comfortable, durable activewear that withstand various physical activities. From moisture-wicking materials to seamless construction, Outdoor Voices ensures its products offer the utmost comfort and performance.

Sustainability is a core part of Outdoor Voices’ DNA. In fact, the Austin-based athleisure label uses earth-friendly fabrics like RecPoly, merino, cotton terry, and MegaFleece across its activewear assortment. Plus, the brand only uses packaging that can be easily recycled. 

Whereas Lulu has leaned more heavily into the idea of athletic performance in recent years, OV appeals to all kinds of recreationists, emphasizing a lifestyle of activity without necessarily being defined by athleticism or competition. The prices are similar and the products come in many of the same bright colors, but they skew cozier than Lululemon, generally speaking. 

Shop Outdoor Voices: Outdoorvoices.com(up to 2% cash back); Saksfifthavenue.com(up to 2% cash back); Shopbop.com(up to 2% cash back)

5. Athleta

—Best Size Range

Origin: Petaluma, California

Founded in: 1998

Made in: Vietnam, China

Price: Cheaper than Lululemon 

Founded in 1998 in Petaluma, California, Athleta is an activewear brand dedicated to meeting the unique feminine needs of athletic women and girls. The brand was purchased by Gap for $150 million in 2008.They offer high-end sportswear including yoga pants, leggings, workout tops, bras, sleep & loungewear, dresses, jackets, swim, and accessories. All of Athleta's clothing is ethically produced with a special attention to performance, sourcing, and sustainability. The brand also has an impressive selection of extended sizes—which, while a bare minimum, are still hard to come by in the fashion industry.

Similar to lululemon, Athleta prioritizes the seamless integration of functionality and fashion, aiming to inspire confidence and well-being in its customers through bestselling, performance-driven activewear.Lululemons apparel is designed particularly for indoor activities and athleisure. Athleta designs lead more towards outdoor activities and streetwear. Yet, both are worn as everyday casual clothing.Although both Lululemon and Athleta continue to improve the sales, Athleta needs to stylize their collection in an increasingly competitive athletic wear market.

If you are looking for designs most similar to Lululemon but want to avoid the high price tags, Athleta is the place to shop. Clothing like leggings, for example, range around $80-90. You will find Lululemons leggings to be around $98-$158.

Shop Athleta: Athleta.gap.com(up to 4% cash back); Rei.com

6. Girlfriend Collective

—Best Sustainable Alternative

Origin: Seattle

Founded in: 2016

Made in: Taiwan

Price: Cheaper than Lululemon 

Girlfriend Collective is a sustainable and size-inclusive athleisurewear brand making cute yet functional (and comfortable) workout clothes that can really be worn all day. It shares less instantly identifiable similarities with lululemon in terms of a focus on both performance and eco-friendly practices. The brand use recycled materials such as plastic bottles and fishing nets to create its activewear. Unlike so many purportedly “green” brands, Girlfriend Collective is all about its supply chain transparency: The brand provides information about the sourcing and production of materials used in its leggings, sports bras, tops and outerwear. Their compressive leggings and bras are made from 79% recycled polyester. Additionally, their fabric is dyed with eco-friendly dyes and their packaging is 100% recycled and recyclable. Their garments are recyclable themselves, so after a long life in your closet, they can be recycled through ReGirlfriend, giving a new life to your clothes and a shopping discount for you!

The true selling point of this sportswear and athleisure label is that it has a piece for everyone. Boasting size-inclusive silhouettes and a rainbow of colorways, Girlfriend Collective is sure to be a staple in your gym bag for years to come. In terms of pricing, Girlfriend Collective falls into the mid-range category. The average cost of tops and leggings from the brand can vary, but they generally range from $30 to $70. This pricing makes sustainable and ethically produced activewear more accessible to a broader audience.

Shop Girlfriend Collective: Girlfriend.com; Amazon.com; FARFETCH USA(up to 2% cash back)

7. Beyond Yoga

—Best for Studio Workouts

Origin: Los Angeles

Founded in: 2005

Made in: USA

Price: Similar to Lululemon 

Beyond Yoga is an American women's clothing brand known for its comfortable and versatile yoga and activewear, made from high-quality.It is gaining popularity among fitness fanatics seeking activewear with the softest and most comfortable material.Beyond Yoga offers beyond-soft activewear for all shapes and sizes, suitable for every movement. Beyond Yoga and Lululemon are both recognized as premium activewear brands, but Beyond Yoga’s comfortable material is enticing and poaching more and more customers from Lululemon.

Manufactured in the US by a predominantly female workforce, Beyond Yoga’s garments speak to contemporary dressers that want the clothes they wear to reflect their value systems. Rooted in the belief that activewear shouldn’t be available for only one type of body, Beyond Yoga is changing the narrative by producing clothes that leave harmful beauty standards behind.

Shop Beyond Yoga: Beyondyoga.com; Shopbop.com(up to 2% cash back); Nordstrom.com

8. Nike

—Best Street Style Brand

Origin: Beaverton

Founded in: 1964

Made in: Multiple

Price: Cheaper than Lululemon 

Nike is a global leader in athletic footwear, apparel, equipment, and accessories. The company was founded in 1964 and has since grown to become one of the world’s most recognized and iconic sports brands.Nike always has our backs when it comes to athletic wear. It has so many collections, trends, styles, and colours to shop for, so you’ll never be disappointed.

Nike offers a wide range of activewear and athletic apparel directly competing with Lululemon’s products. Nike’s apparel offerings include leggings, sports bras, tops, jackets, and more, all designed for optimal performance and comfort. Like Lululemon, Nike emphasizes innovation in its products, with technologies such as Dri-FIT, which wicks away moisture, and Nike Therma, which provides warmth in cold weather.Nikes’ leggings are made using intelligent Dri-FIT technology, which ensures total dryness during even the sweatiest of workouts. They are also designed at the waistband to fit the body comfortably. Being a high-end sports apparel company, it is generally on the more pricey side, yet still slightly cheaper than Lululemon.

Shop Nike: Nike.com(up to 3% cash back)

9. prAna

—Best Outdoor Apparel

Origin: California 

Founded in: 1992

Made in: Asia

Price: Slightly lower than Lululemon 

prAna is a lifestyle and activewear brand that specializes in sustainable and eco-friendly clothing. The company was founded in 1992 and is based in Carlsbad, California.It offers a wide range of clothing for both men and women, including yoga pants, tops, and jackets. The brand’s clothing is known for its versatility and comfort, making it suitable for both athletic activities and everyday wear.In addition to its clothing line, prAna also offers accessories such as hats, scarves, and bags.

One of the ways prAna competes with Lululemon is through its focus on sustainability. The brand is committed to using organic cotton, recycled materials, and fair trade practices in its clothing production. Similar to Lulu’s in aesthetic, but with more emphasis on comfort. 

Prana's clothing rides the line between athletic wear and leisure garments by leaning a bit more on the latter. Its clothes are typically a bit looser, lighter, and more movement-friendly than normal, but they're not strictly speaking "gym clothes," usually. Their clothing comes at reasonable prices – making it one of the best alternative brands like Lululemon but cheaper. You don’t have to break the bank to get your hands on high-quality, ethically-made garments.

Shop prAna: Prana.com(up to 4% cash back); Amazon.com; Backcountry.com(up to 4% cash back)

10. Public Rec

—Best for Lifestyle/Casual Apparel

Origin: Chicago

Founded in: 2015

Made in: Indonesia, Thailand, and Peru

Price: Similar to Lululemon 

Started in 2015,Public Rec is an activewear brand that, akin to lululemon, prioritizes comfort and versatility in its clothing, making it suitable for various activities, including business meetings. Like Lululemon, their apparel is versatile, so you can wear it to multiple activities without sacrificing style or comfort.With a variety of styles ranging from gear for the gym to essential pieces for your everyday life, Public Rec is your one stop shop. 

Public Rec is slightly less expensive than lululemon: A full-price pair of lululemon Luxtreme pants is $128 while Pub Rec's women's pants are $10 less.There’s at least 300 products on the site, so you can certainly find something that fits your individual style. 

Shop Public Rec: Publicrec.com; Nordstrom.com

Frequently Asked Questions 

What sets Lululemon apart from competitors?

Lululemon's brand identity is one of the key factors that sets them apart from their competitors. From the very beginning, they have positioned themselves as more than just a clothing brand. They have built a community around the idea of living a healthy and active lifestyle.

Why is Lululemon so pricey?

Lululemon uses high-quality materials and premium fabrics designed to be durable, resistant, and comfortable. The company also invests heavily in research and development, as well as in marketing, in order to build a strong brand image. All of the above contribute to a higher price point for its products.

Is Lululemon upper class?

Lululemon customer demographics includes people in their mid-teens to mid thirties, both women and men. They are largely yoga and/or fitness enthusiasts who value work-life balance and a fit and active lifestyle. They are generally affluent, and willing to pay the high prices of Lululemon products.

What is the most popular item sold by Lululemon?

If you're looking for a place to start on your Lululemon journey, the Align Leggings are one of the brand's top-sellers.

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