Ralph Lauren Labels Explained: Purple vs. Black vs. Blue vs. Green

About Ralph Lauren Labels

Ralph Lauren Corporation is a global leader in the design, marketing, and distribution of premium lifestyle products in five categories, including apparel, accessories, home, fragrances, and hospitality. 

Ralph Lauren offers a diverse range of apparel lines, from the high-end Purple Label and Collection to the more accessible Polo Ralph Lauren, Lauren Ralph Lauren, and Chaps. The Purple Label and Collection are known for their luxury materials, exquisite tailoring, and sophisticated designs. Polo Ralph Lauren, the flagship brand, offers a more casual and widely available aesthetic. Lauren Ralph Lauren and Chaps are considered more affordable, often found in department stores or outlet stores. 

Here's a more detailed look at some of the key Ralph Lauren labels:

Luxury & High-End:

Mid-Range & Accessible:

Other Labels:

Ralph Lauren Purple vs. Black vs. Blue vs. Green Labels Overviews

Ralph Lauren Purple Labels

What is Ralph Lauren Purple Label?

Purple Label is the top-end Ralph Lauren label, and by far the most expensive. This label is home to the most premium Ralph Lauren products, made from superior materials and often in smaller runs. Purple Label was launched in 1994 as a premium men’s collection and specializes in luxurious, tailored apparel inspired by London’s esteemed Saville Row.

These days, Ralph Lauren’s Purple Label also produces refined and whimsical editions of some of the brands classic styles, like their iconic polo shirt or button-down shirt.

Purple Label tends to have minimal or no branding, often using an alternative Polo Horse motif instead of the classic embroidered version. With quality and attention to detail in mind, Purple Label products are often crafted in Italy by fine suitmakers and tailors.

Design & Style

Ralph Lauren's Purple Label has been carving out its own exclusive and timeless style since 1994. Through innovation and a casual playfulness, the Purple Label bridges the gap between functional sportswear and classic men's tailoring.

With this his most exclusive label, Ralph Lauren combines his eye for style and elegance with the very best of Italian tailoring. Exclusive materials and unique details ensure the Purple Label's collections truly stand out from the crowd.

The Purple Label world is one of dramatic knee-length shearling coats, silk jacquard dinner jackets and Savile Row-style tailoring – the ingredients for a night on the tiles of a country pile.Like all of Lauren’s dreams, Purple Label has expanded beyond its suited and booted origins. Outdoors and casualwear are key elements of the latest collection; but they too revel in a fantastical luxury. 

Material & Durability

Of all its menswear brands, Purple Label – with its impeccable cuts and premium materials – stands as the most indulgent. Rollneck sweaters in the finest cashmere are as elegant as they are cosy, and there’s a reason the brand’s straight-leg pleated trousers, made in Italy from melange wool, are named after the romantic poet Byron. 

Meanwhile, the brand’s glorious cotton-velvet suit trousers are the ultimate expression of Lauren’s vision for an aspirational lifestyle; a signature flourish best worn while indulging in late-night socialising somewhere grand.

There is also a stringent focus on construction and fit. For this reason, the tailoring in particular is handmade by skilled custodians in Italy.

Where to Buy Ralph Lauren Purple Label Items?

• ralphlauren.com

• careofcarl.com

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Ralph Lauren Black Labels

What is Ralph Lauren Black Label?

Launched in 2005 and lasting just under a decade, Ralph Lauren Black Label acted as a mid-point between Polo Ralph Lauren and Purple Label, which filled a price and quality gap between Polo Ralph Lauren's more casual offerings and the high-end Purple Label.

It offered suiting and dress shirts with a modern, slim cut, and luxurious finishes, catering to a more contemporary, international aesthetic. 

Tailoring played a big part of the Black Label collections, with outerwear and more casual wear always complementing the more formal side of fashion.

Black Label was primarily sold in Ralph Lauren flagship stores, selected high-end department stores, and online, further reinforcing its image as a more exclusive line.

Design & Style

Ralph Lauren Black Label line centered around slim cuts and modern fabrics, with sleek and minimal aesthetics. Offered suiting and dress shirts at price point in between Ralph Lauren Purple Label and Polo Ralph Lauren. 

Featuring slimmer cuts and more luxurious and sophisticated finishes than most Polo product, Black Label offered more contemporary collections with a sleek, international edge.

It embraced slimmer fits, modern fabrics, and a sleek, minimalist aesthetic, distinguishing it from the more traditional styles of Polo.

Material & Durability

Ralph Lauren's Black Label is a higher-end line, offering slim cuts, modern fabrics, and sleek aesthetics. It's considered a step up in quality from the standard Polo line. Black Label often uses materials like cashmere, silk, and blends, known for their luxury and durability

Black Label utilizes high-quality materials like cashmere, silk, and various blended fabrics to create a luxurious feel. Knitted cotton, silk, and merino wool are also common choices, along with synthetic fibers. 

While some polo shirts might be 100% cotton, Black Label may incorporate cotton blends with other fibers like silk or cashmere, according to the Ralph Lauren website. 

And Black Label suits are often fully canvassed, a construction method that adds to durability and shape retention.

Where to Buy Ralph Lauren Black Label Items?

• ralphlauren.com

• therealreal.com

Ralph Lauren Blue Labels

What is Ralph Lauren Blue Label?

Ralph Lauren Blue Label" is a term that generally refers to the mid-range line of clothing within the Ralph Lauren brand. It's essentially a sub-label used to differentiate between the higher-end lines like Purple Label and the more casual Ralph Lauren or Polo Ralph Lauren options. While not an official label name, it's a common way to describe the clothing that falls somewhere between the most luxurious Purple Label and the more widely available Polo Ralph Lauren. 

Ralph Lauren clothing without a specific label might also be considered Blue Label, as it falls within the mid-range of the company's offerings

Blue Label products can be found in various stores and online retailers, including the official Ralph Lauren website and other online marketplaces like eBay. 

Design & Style

The term "Blue Label" isn't an official line name that Ralph Lauren uses. It's a popular term used to describe clothing that falls between the more expensive Purple Label and the more widely available options. 

Blue Label generally represents clothing with a good quality and design, but not necessarily the highest quality materials used in the Purple Label line. 

The brand's designs are generally preppy and classic, with a focus on timeless silhouettes and sophisticated details. 

Material & Durability

Ralph Lauren's Blue Label line generally utilizes materials like cotton, silk, merino wool, and synthetic fibers for its garments. These materials are known for their breathability, washability, and durability. The quality of Blue Label garments is generally considered good or excellent, with vintage items often exhibiting higher quality than newer equivalents. 

The overall quality of Blue Label garments is generally considered high, comparable to other Ralph Lauren sub-brands. The materials used are generally designed to be durable, with cotton-based items being washable and breathable. 

Vintage Ralph Lauren clothing, especially pre-2000, may have better quality than current equivalents in some cases. 

Where to Buy Ralph Lauren Blue Label Items?

• ralphlauren.com

• ebay.com: up to 1.86% cashback

Ralph Lauren Green Labels

What is Ralph Lauren Black Label?

The Green Label is a sub-brand within the Ralph Lauren family, offering apparel at a more accessible price point than the main Polo Ralph Lauren line.

Ralph Lauren "Green Label" items, also known as "Lauren by Ralph Lauren", are typically found at department stores like Macy's and Dillard's and in outlet/factory stores. These items are produced by Peerless, Inc, not Ralph Lauren directly. They are generally considered a solid product, especially if purchased at a discounted price. 

"Green Label" is often seen as the more affordable option compared to higher-end Ralph Lauren lines like "Purple Label" or "Blue Label". 

And "Green Label" items are not typically found in Ralph Lauren stores or on their official website. They are more commonly found at major department stores and outlets. 

Design & Style

While "Lauren Ralph Lauren" is another line, it's important to distinguish it from the "Green Label" (which is often associated with suits). 

"Lauren Ralph Lauren" can also have both men's and women's wear, but the green label is more specifically associated with the menswear suit line. 

Material & Durability

While not as luxurious as Ralph Lauren Purple Label, the quality is generally considered good, particularly when purchased at a discounted price.

It's generally considered to be of good quality, but not as high as the higher-end lines like Polo Ralph Lauren or Purple Label. 

Where to Buy Ralph Lauren Green Label Items?

• macys.com: up to 3% cashback

• ebay.com: up to 1.86% cashback

Main Difference Between Ralph Lauren Purple, Black, Blue And Green Labels

The Ralph Lauren labels Purple, Black, Blue, and Green indicate different levels of luxury and price point. Purple Label is the most luxurious and exclusive, followed by Black Label. Blue Label is the most common, representing the mainstream Polo Ralph Lauren line, and Green Label is generally the most budget-friendly. 

Here's a more detailed comparison chart of the Ralph Lauren Purple, Black, Blue, and Green labels:

1.Style and Design

• Purple labels: known for its tailored, often formal, Italian-inspired style, which is a departure from Ralph Lauren's more casual, Americana-focused Polo brand. 

• Black Labels:Sleek and modern, with a focus on international fashion.

• Blue Labels:Classic and timeless styles, with a focus on American sportswear.

• Green Labels:Workwear-inspired garments, often with a more casual and budget-oriented focus.

2.Materials and Quality

• Purple labels: Uses premium fabrics and is known for its excellent construction. 

• Black Labels: Offers a balance between Polo Ralph Lauren and Purple Label, with more luxurious and sophisticated finishes than Polo.

• Blue Labels: Good quality materials, with some vintage pieces having even better quality than current equivalents.

• Green Labels: The items in this range have nothing to do with Ralph Lauren himself (who only interacts with the Polo lines and Purple Label), with generic styling, lower quality across the board and average cuts.

3.Retail

• Purple labels: Found at high-end retailers like Neiman Marcus, Saks Fifth Avenue, and some Nordstrom locations. 

• Black Labels:Found in Ralph Lauren stores and on their website.

• Blue Labels:Found in Ralph Lauren stores, department stores, and online.

• Green Labels:Found at Polo RL factory stores and some department stores, but not always on the RL website.

4.Target Audience

• Purple labels: Individuals seeking the highest quality and luxury Ralph Lauren can offer. 

• Black Labels:Individuals looking for a more contemporary and refined style within the Ralph Lauren brand. 

• Blue Labels:Individuals seeking classic Ralph Lauren style at a more accessible price point. 

• Green Labels:Individuals looking for casual workwear-inspired pieces at a lower price point. 

5.Pricing

• Purple labels: Considered the top-tier, most luxurious line, items can be quite expensive, with sport coats or blazers starting around $2,500 - $3,000

• Black Labels: It falls in the middle price point of Ralph Lauren's line, making it a good option for those looking for a step up in quality and style without going into the higher price point of Purple Label. While Black Label suits might retail around $2,000.

• Blue Labels: A more accessible, mid-range option, often containing a broader range of products than Purple Label. Purple Label items can be 10 times more expensive than their equivalent Blue Label counterparts.

• Green Labels: Budget-friendly. While still a Ralph Lauren product, it is generally considered to be lower in quality and price compared to Purple Label. 

How To Choose The Suitable Ralph Lauren Labels For You?

To choose the right Ralph Lauren label, consider your style, budget, and desired quality. Ralph Lauren offers a range of labels, from the more affordable Polo Ralph Lauren to the luxury Purple Label, each with its own distinct aesthetic and price point. 

Ralph Lauren Purple Label

Ralph Lauren Purple Label is generally considered a high-end, luxury line known for its quality and craftsmanship, particularly in tailoring. It's often compared to other luxury brands like Tom Ford, Canali, and Brioni. Purple Label garments are often crafted with premium materials and attention to detail. 

While praised for its materials and construction, many argue that the price point, which can be very high, makes it less of a value for the money

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Ralph Lauren Black Label

Ralph Lauren Black Label is generally considered a high-quality and stylish line within the Ralph Lauren brand, offering a more contemporary and refined aesthetic compared to the more casual Polo Ralph Lauren. It sits between Polo and the even more luxurious Purple Label. 

While the quality is good, it's worth noting that some consider the aesthetic more modern and sleek, so personal preference matters. 

Ralph Lauren Blue Label

Ralph Lauren's Blue Label is a mid-range line within the company's extensive product range, offering a blend of quality and style without being as high-end as the Purple Label or Black Label.. It offers a mix of classic and modern designs, focusing on quality and style. 

The Blue Label is a popular choice for those who appreciate Ralph Lauren's signature style but are looking for something slightly more affordable than the Purple Label. 

Ralph Lauren Green Label

Ralph Lauren's Green Label is a line of clothing, specifically a line of suits, often considered the entry-level option within the Ralph Lauren brand. Green Label is a more affordable option, which is focused on workwear-style garments. 

It's often found in department stores, outlet stores, and factory stores. It's not produced by Ralph Lauren directly, but rather by Peerless, Inc. and is sold at department stores like Macy's and Dillard's, as well as outlet stores. While the quality is generally okay, it's not as high as the more premium Ralph Lauren labels. 

In summary:

• Purple Label: The most luxurious and refined, featuring tailored apparel and formal silhouettes. 

• Black Label: Offers slimmer cuts and more sophisticated finishes than most Polo product. 

• Polo Ralph Lauren (Blue Label): Mid-range, a popular choice with a wide range of styles. 

• Green Label: Generally the step down from Blue Label in terms of price and quality. 

Overall, Purple Label represents the highest-end, luxury line, followed by Black Label, then Blue Label, and finally Green Label, which is a more affordable line. 

Read More:

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