6 Cute & Affordable Alternatives to Labubu: Sonny Angel, Baby Three, Nommi
The Labubu boom has taken the style sphere by storm recently.Not only are people (including celebrities) using these dolls as bag accessories, they're also buying new Labubu launches at record speed from StockX, Amazon, and Pop Mart's digital storefront—selling out at each retailer.Many stores even limiting buyers to one each and resellers astronomically marking up the original price from around $40 to upwards of $300- some even upwards of $1,500.While that's a bummer, Labubus are just one of many popular dolls and figurines that have risen in popularity.There are plenty of other cutesy collectibles that are worth checking out, and are more readily available.What are some alternative toys for Labubu?In this article,I gathered a list of brands and toys that are similar to Labubu dolls, along with the websites that are selling these collectibles.
What is Labubu?
Labubu, the popular plush toy character, originated from a story series called "The Monsters" created by Hong Kong-born artist Kasing Lung in 2015, drawing inspiration from Nordic mythology. Labubu stands out with its charming features: pointy ears, sharp teeth, fluffy fur, and a playful smile that radiates joy.In 2019, Kasing Lung partnered with Pop Mart, a Chinese toy company known for its blind-box collectible toys, to produce physical Labubu products. And with collaborations through PopMart, it became even more viral with their blind boxes, Making collecting Labubu’s an exciting and challenging experience.
Labubu’s popularity quickly led to the creation of multiple themed series, such as the Candy Series, Space Adventure, and Art. Each series brings new twists and personalities to Labubu, as it transforms into various costumes and concepts, from animals and astronauts to colorful candy-inspired designs. Collectors eagerly seek out these figurines, with each series offering its own rare and secret figures, making the hunt for a complete collection all the more exciting.To date, Labubu has been released in more than 300 colours, shapes and sizes.
Like most Pop Mart figures and collectables, each Labubu is secured in a blind box so buyers won't know exactly which one they got until they unbox it- likely streaming and unboxing live from the comfort of their driver seats.
Where to Buy Authentic Labubu?
To ensure you’re purchasing an authentic Labubu, shop directly from Pop Mart's official store or trusted online retailers aned reselling marketplaces,such as:
Pop Mart's Aliexpress store (up to 10.5% super cash back)
StockX (up to 2% super cash back)
Look for resellers with positive ratings and reviews from users, and those with a “Preferred Seller” status — just to make sure you’re more likely to get an authentic Labubu. Just expect the price to be on the higher side since you’re not buying directly from Pop Mart.
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6 Cute & Affordable Alternatives to Labubu
1. Crybaby
Pop Mart's Crybaby series, similar to Labubu in style and popularity, are a good alternative for those looking for a slightly different yet similarly appealing aesthetic. They also come in blind box form.Offering a similar unboxing experience thanks to their blind box packaging, their expressive and unique look offer a strong alternative to the Labubu craze.
Instead of focusing on a specific cute animal or character, these dolls showcase more of an "emotional state" in different designs and outfits. There are plenty of renditions of this one, including bag charms, stand-alone dolls, a Powerpuff girl collaboration, and more.
Crybaby is neither a boy nor a girl, it's not even limited to humans, it represents a deep emotion from within. It can be anything and everything! Laughter is not the only way to feel better, crying can also heal. If there comes a day when a smile can't ease your troubles, baby, let's cry together.This universal appeal to authentic self-expression has made Crybaby a beloved figure in the designer toy community.
Where to Buy?
KICKS CREW (up to 10.5% super cash back)
StockX (up to 2% super cash back)
2. Sonny Angel
Before Labubu, Sonny Angel also saw some pretty wild success in the blind box space. Created in 2004,Sonny Angel is a line of cherub figurines created by Japanese toy manufacturer Toru Soeya, the CEO of the Japanese company, Dreams Inc. Sonny Angels are also sold in blind boxes, with figures featuring different headgear and occasionally different outfits in various collections to match a specific theme (like Labubus).Each Sonny Angel mini figure series usually consists of 12 different figures in “blind box packaging”. This means each figure is packaged randomly and you won’t know which variation you will get until you open the package! Makes collecting fun and exciting.The collectible is adorable, heavenly tiny dolls that come in miniature forms that you can put on your desk or shelf, or even hang off devices such as cell phones and laptops.
Sonny Angels are often purchased as collectibles. Some Sonny Angels are resold for far more than their original retail value and are often exchanged or resold at trading events and online resale platforms.
As an interior design element or a world traveling companion. Sonny Angel is not just a decorative figure. He is a very photogenic buddy for social media posts and his presence provides smiles and a sense of well-being (healing) to fans around the world. Currently, Sonny Angel is sold in 33 countries.
Where to Buy?
To ensure your safety and peace of mind, please purchase products only from authorized Sonny Angel retailers or their official online store.
The official website:
【Japan / Global】https://www.sonnyangelstore.com/
【USA / Canada】https://sonnyangelusa.com/
【China】https://sonnyangel.tmall.com/
【Hong Kong】https://www.sonnyangelstore.com.hk/
【Korea】https://sonnyangel.co.kr/
Customers from other countries or regions, please use the Japan online store. (Over sea shipping is possible to limited countries)
The official distributor:
【Israel】https://sonny-angel.co.il/
【France / Italy / UK / Spain / Portugal】https://www.sonnyangel-france.com/
【Scandinavia】https://www.sonnyangel.se/
【Benelux (Belgium, Netherland, Luxembourg)/Germany/Austria】https://www.sonnyangel-benelux.com/
The official list is available here , you can directly check if it is an official reseller.
3. Baby Three
Baby Three is a brand of designer toy, specifically a series of vinyl plush blind box figures created by the Chinese brand Sanli and sold through retailers like Miniso. They are known for their adorable designs, limited-edition releases, and the surprise element of the blind box format.
The name "Baby Three" immediately evokes an image of innocence, playfulness, and cuteness, which is central to the toy’s design. However, there is a deeper layer to the toy’s conceptualization. The inspiration behind "Baby Three" comes from a blend of abstract art and cartoonish aesthetics, creating a character that is both visually appealing and intellectually intriguing. The design incorporates minimalist elements, with rounded shapes and exaggerated features that give it a playful, almost whimsical feel.
What sets "Baby Three" apart from other collectible toys is its striking aesthetic. The toy’s design blends cuteness with a touch of abstraction, making it a standout piece in any collection. "Baby Three" often features bright, vibrant colors that draw the eye, yet its forms remain simple and geometric. The character’s big eyes and round body create an innocent and friendly appearance, while its abstract features add an edge that appeals to adult collectors and art aficionados.
Due to their adorable designs, limited availability, and the mystery of the blind boxes, Baby Three figures have become popular collectibles.Many Baby Three series are limited edition, making them collectible items for many fans.
Where to Buy?
4. Nommi
In the ever-growing universe of collectible art toys, Nommi dolls have quickly become one of the most talked-about phenomena among designers and collectors alike. With their uniquely soft plush bodies, expressive vinyl heads, and dreamy aesthetics, Nommi has managed to break out from the niche blind-box toy scene to reach a broader audience of pop culture lovers.
The idea for Nommi was born from a collaboration between Luo Jiujiu and HiTOY, a Chinese toy studio known for working with original intellectual property (IP) projects. Together with HiChance, a toy marketing and manufacturing group, they launched the first Nommi series in mid-2024. The debut release, titled Loveliness Never Ends, was available in blind boxes and sold primarily in Asian markets including China, Thailand, and Malaysia. Prior to the plush series, various figures were released as part of the Nommi original series.Since its debut, the Nommi brand has released several charming series, each one showcasing a new theme and color palette.
At first glance, a Nommi doll might look like a soft plushie or a small art sculpture—but it’s actually both. Each doll is constructed with a vinyl head that captures expressive facial details and soft textures, while the rest of the body is made from ultra-soft plush fabric. This combination creates a tactile experience that’s both cute and comforting, offering more emotional depth than standard collectibles.On platforms like TikTok, Xiaohongshu, and Instagram, the brand’s pastel aesthetic and cute faces proved highly shareable.
Where to Buy?
Shopping online is by far the easiest way to access a huge variety of Nommi dolls — from brand-new releases to rare treasures.Here are the top online stores you can trust:
AliExpress (up to 10.5% super cash back)
eBay (up to 1.86% super cash back)
5. Liila
Liila Toys are designer blind box figures, often plush, with a focus on cute and whimsical designs.They are known for their soft, high-quality fabric and charming designs. Some series, like Liila's Zoo, feature a variety of animal characters. Other series, like Liila's Lucky Cat, incorporate anime-inspired designs and themes.
The blind box format and limited-edition releases make Liila Toys a popular choice for collectors.Each blind box contains one mini-figure and a corresponding ID card.
Where to Buy?
eBay (up to 1.86% super cash back)
6. MANCHAO
If you're on TikTok, then you might recognize the bunnies from this line from their humorous, nonsensical, and somewhat unhinged videos. Sylvanian Families, known as Calico Critters in the US, are a line of collectible anthropomorphic animal figurines. They are made of flocked plastic and designed with a focus on family and nature that all have homes furnished with furniture, appliances, and other accessories. These Japanese-original toy are bestsellers year round, and deserve a spot on your shelves.
Sylvanian Families are more than just toys; these anthropomorphic creatures have their own names, birthdays and even personalities. They live in stylish houses, surrounded by luscious greenery, woodland, a meadow and a river – making up the natural world of Sylvania.
Where to Buy?
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