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SHEIN vs. Temu vs. Aliexpress vs. Amazon vs. Wish: Which is the Best?

SHEIN vs. Temu vs. Aliexpress vs. Amazon vs. Wish: Which is the Best?

    SHEIN, Temu, Aliexpress, Amazon and Wish are five of the most popular online shopping stores in the world. You can refer to them as giants in the online marketplace industry. Personal shoppers, drop-shippers, and even retail vendors who want to purchase merchandise at cheaper prices use these sites. Although these platforms share certain similarities, they also have some difference in product quality, price, shipping times, and return policies etc..In this post, I will accurately compare SHEIN vs. Temu vs. Aliexpress vs. Amazon vs. Wish: by considering the features and benefits of each platform, you can determine which one is right for you.


SHEIN vs. Temu vs. Aliexpress vs. Amazon vs. Wish: Overview


Shein is a fashion retail company that is headquartered in Singapore.  It was founded in 2008 by Chris Xu in Nanjing, China as SheInside and sold women's fashion. The company is known for its cheaply priced apparel which is made directly in China. In 2015, the brand officially changed its name to Shein. Now SHEIN is an international B2C fast fashion e-commerce company. The company mainly focuses on women's wear, but it also offers men's apparel, children's clothes, accessories, shoes, bags, homewear, electronics, beauty supplies and other fashion items. Products in the catalog of clothes and fashion accessories are primarily sold by Shein itself. In other categories, it is usually the third-party sellers who sell. 


Shein has gathered over 6000 Chinese clothing factories under its umbrella and ships to over 150 countries around the world.It mainly targets Europe, America, Australia, and the Middle East along with other consumer markets. So far, the USA is currently Shein’s leading market.  In 2020, Shein was the most talked about brand on TikTok and Youtube and the 4th most talked about brand on Instagram. Currently, it's no. 2 on App Store for shopping (right after another Chinese brand, TEMU). At Shein, you'll find hundreds of tops, dresses, bathing suits, jeans, and outerwear for under $20.  Shein currently serves over 220 countries.

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Temu is owned and operated by the Chinese-based and Cayman Islands registered company PDD Holdings, which also owns Pinduoduo, a well-known online commerce platform in China. It was launched in the United States in September 2022 and attained massive growth in the first few months of its release. A year later, they expanded their reach to Australia and New Zealand. Today, they have coverage in many other countries, including the UK, Germany, Spain, and top markets in Asia.  As of now, Temu enjoys traffic of 100 million active users, and that is for the United States alone. Globally, there are over 130 million app downloads for the platform. Overall, Temu enjoys 420 million monthly visits to its platform.


Temu has an extensive range of daily life products, such as trendy clothing, footwear, accessories, beauty products, and more. It allows China-based vendors to sell and ship directly to customers without relying on warehouses in the destination country. One factor that makes Temu stand out is its affordable prices, making it accessible to all types of audiences. The platform is famous for marketing strategies that emphasize discounts and freebies, and it sells products at lower prices than Amazon.

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Launched in 2010, Aliexpress is an online retailer based in China which is owned by the Chinese company Alibaba. It started as a business-to-business portal then later ventured into business-to-consumer (B2C) services and consumer-to-consumer services, and even cloud computing and payment services. Even though AliExpress is head quartered in Hangzhou, China, it has a prominent market share in other countries too like Singapore, Russia, Brazil, and the United States. Now, AliExpress has become a leading B2C e-commerce platform, and sellers are typically small to medium businesses.


Aliexpress is inarguably one of the most popular online marketplaces for a variety of items. From household electronics to tech gadgets, beauty supplies, men’s and women’s clothing, there’s no end to the type of stuff you can get on the website. To put it briefly, the category of goods on AliExpress covers almost all day-to-day items that most people require. One of AliExpress’ key features is its competitive pricing, with many products offered at significantly lower prices than traditional retailers. Besides that, AliExpress also offers a Buyer Protection feature to protect its customers from scams.

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Amazon was founded on July 5, 1994, by Jeff Bezos in Bellevue, Washington which is currently the largest e-commerce platform in the world.  It was formally founded as an online bookstore store that sold books via the internet, but with its expansion, it soon pivoted to an online marketplace where you could sell just about anything one could think of. The company provides apparel, auto and industrial items, beauty and health products, electronics, grocery, games, jewelry, kids and baby products, music, sports goods, toys, and tools. These include self-owned products and third-party products as well.


Plus, if you're a Prime member, you get fast, free shipping and exclusive deals. It's easy to track your packages online, and customer service is very responsive if you have any issues with your order. Amazon also manufactures and commercializes various electric devices such as Kindle e-readers, fire tablets, fire TVs, echo, Alexa, and other devices. The company allows authors, musicians, filmmakers, and others to publish and sell content.


Wish is a globally recognized e-commerce platform that has gained significant traction since its inception in 2010, with its headquarters situated in San Francisco, California. Founded by former Google engineers, Wish quickly emerged as a disruptive force in the online retail space, offering a vast array of products at competitive prices. At its core, Wish operates as a digital marketplace connecting millions of buyers with sellers from around the world, predominantly from China.


With a presence in over 100 countries and regions worldwide, Wish has cultivated a massive user base. The site has over 300 million items available and boasts an impressive 100 million+ active users each month. The most sold products on it are home décor, makeup and beauty products, garden supplies, baby and kids products, pet supplies, and personal healthcare supplies.It should be noted that most of the products on Wish are from Chinese manufacturers, but some are sourced locally. As an online marketplace, it presents a variety of low-cost products, making it a hub for bargain hunters.

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SHEIN vs. Temu vs. Aliexpress vs. Amazon vs. Wish: A Detailed Comparison

Product Variety 

Shein has products in other categories, such as  home & kitchen, electronics, beauty supplies, but it is known for being a fashion retailer. Regarding clothing and accessories, Shein undoubtedly surpasses another four platform with their regularly updated fashion inventory. The platform is always up-to-date with the latest fashion trends and offers millions of users an extensive range of outerwear, tops, bottoms, swimwear, shoes, bags, and jewelry.

Temu has over 11 million small businesses and suppliers which provides many items, including clothes, beauty products, shoes, electronics, and small home appliances. With 29 main product categories and 250 subcategories, Temu focuses on providing a unique and carefully curated collection. Although Temu offers a similar product range like AliExpress, but has less than 100 million products on offer. As a newer platform, Temu is still expanding its selection.

AliExpress boasts an impressive product range, with over 100 million products available across various niches. From home improvement tools to beauty products, apparel, toys, jewelry, and electronics, AliExpress covers virtually every category imaginable, which includes home improvement tools, electronics, beauty products, apparel, jewelry and toys.

Amazon contains 350 millions of products, including (books, DVDs, music CDs, videotapes, and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal-care items, industrial and scientific supplies, kitchen items, jewelry and watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items and toys/games. You can find almost any product on Amazon.

Wish connects worldwide buyers with suppliers from China and other places. It prides itself on offering a vast and eclectic array of products across numerous categories. From electronics and fashion to home goods and beauty products, Wish caters to a wide spectrum of consumer needs and preferences. However, AliExpress still has a larger range of products than Wish.

Product Quality

Shein's clothing pieces are of decent quality for the price they are sold. Some even argue that their product quality can be likened to fast fashion outlets like Forever 21. However, there are still a few customers complain of receiving defective, wrong size, or poor quality products.This is because Shein relies on a wide range of suppliers to fulfill its orders. 

Temu's product quality has been reported to be somewhat average. You’d find user reviews on Temu to be both negative and positive. Most of Temu’s products are manufactured in China and the quality varies. But if you’re willing to take more out of your pocket, the chances of you landing a good quality product only increase.

The quality of products at AliExpress depends upon sellers. This means that AliExpress has a range of products from cheap to high-quality. I suggest you to read reviews and ratings before buying products first.

Amazon, with its vast network of sellers, includes options ranging from budget-friendly to higher-end merchandise. For quality, it's really more a matter of how much you're willing to pay.

Wish operates as a marketplace where third-party sellers list their products. Consequently, product quality can vary significantly depending on the seller, manufacturer, and product category. While some items may meet or exceed expectations in terms of quality, others may fall short due to factors such as manufacturing standards, materials used, and craftsmanship.


Shein offer low prices for their products, especially it is cheaper to buy clothing from Shein than another four platform. When you searched for hoodies and skirts on Shein, you will  find they generally cost less than $10.

Temu is known for offering significant discounts on various products, making it an attractive option for budget-conscious shoppers. Customers can get 50% to 60% discount per product they buy. Moreover, products on Temu are generally 10 to 50 percent cheaper than AliExpress, with many items starting at less than $1. However, this ultra-low-cost model often comes at the expense of product quality.

Renowned for its affordability, AliExpress offers products at competitive prices, thanks to its direct link with manufacturers. By eliminating intermediaries, AliExpress allows customers to negotiate prices directly with suppliers, resulting in more affordable products compared to other online stores, including Temu. What's more, AliExpress even provides buyers with more affordable prices when purchasing items in bulk.

A behemoth in the e-commerce industry, Amazon offers a wide range of products at varying price points. While Amazon may not always offer the cheapest prices, it provides a balance between affordability and quality. 

Wish also offers competitive pricing and discounts on a wide range of products. Shoppers can enjoy discounts of up to 90% for purchase of products in a given category. However, compare to AliExpress(a commission of 5-8%), Wish’s commission rates are higher, around 15%. This difference can have a noticeable impact on the prices you pay.

Shipping (Time and Cost)

Shein has fulfillment centers all around the world. In most cases, Shein delivers products within 14 days. SHEIN’s US fulfillment center is in Los Angeles. SHEIN’s shipping window is typically 4 days in the US. Standard shipping on Shein costs $3.99 and becomes free if your orders exceed the $30 mark.

Temu offers standard shipping that typically takes 6 to 20 days, and express shipping that arrives in 4 to 9 days. In most cases, packages arrive between 5 to 14 business days. Temu provides free standard shipping on almost all orders. Express shipping is free for orders over $128, and $12.99 for orders under that amount.

AliExpress offers different shipping methods: ePacket, USPS, China Post Registered Air Mail, AliExpress standard shipping, etc. You can get free shipping by using AliExpress standard shipping. Delivery times for these methods are around 15-60 days. If you can’t wait that long, you can opt for ePacket or UPS shipping. They typically take one to two weeks. Shipping costs on Aliexpress depend largely on your shipping destination and the seller. It’s hardly ever fixed.

Amazon has the largest warehouses located throughout the United States and employs almost 300,000 delivery drivers, so it is no surprise that they have the best delivery time in the business.And this is before we even consider the extra perks of obtaining a Prime membership.By becoming an Amazon Prime member, you can access unlimited free shipping and delivery periods from same-day to two days after the item is ordered. This is virtually unattainable with low prices used by other platforms.

Wish has longer and more unpredictable delivery times, with standard shipping from China taking 2-3 weeks on average. Expedited and express options from Wish can be as fast as 1 week. Plus, Wish has higher shipping costs that are not included in the product price. Shipping fees can be 50%+ of the product cost. Wish offers free shipping on some items, but the standard shipping fee is $2.99.

Buyer Protection (Refund Policy)

Shein's refund policy is only applicable within 35 days of post-delivery.  Items must be unused and in their original condition, and certain items such as swimwear, lingerie, pet products, bodysuits, jewelry, accessories, and cosmetics can not be returned or exchanged. Customers must reach out to Shein before returning products and are responsible for careless returns of non-Shein products. Once the returned package is received successfully, Shein will issue a refund within seven days (original shipping fees are non-refundable).

Temu works closely with its merchants to ensure that the products meet appropriate standards. Temu also has a comprehensive buyer protection program that allows customers to return products for refunds within 90 days of purchase. Additionally, Temu assumes full liability for packages from dispatch to delivery, enhancing buyer protection.

Aliexpress offers several buyer protection guarantees, including a returns and refunds policy and a genuineness guarantee. If you don’t receive your order, or if it’s not as described, you can get a full refund.On Aliexpress, you are eligible to apply for a refund if a seller ships defective products to you. The refund request can be submitted up to 15 days after receiving the product. If the product has what Aliexpress calls Guaranteed Genuine protection, you will also get back what you spent on shipping.

Renowned for its customer-centric approach, Amazon provides a seamless return process, allowing refunds or replacements for eligible items within a specified timeframe. With a focus on customer satisfaction, Amazon ensures a hassle-free shopping experience for its customers.

Wish offers a straightforward policy. If your item doesn’t arrive, isn’t as described, or arrives damaged, they generally offer refunds or a replacement. This typically must be requested within 30 days of the delivery date, or the estimated delivery date if the item hasn’t arrived.

Bottom Line

SHEIN vs. Temu vs. Aliexpress vs. Amazon vs. Wish: Which is the Best?

All the five platforms offer a vast selection of products at competitive prices, but there may be differences in product quality, shipping costs, and return policies. 

Temu, Wish and Aliexpress are similar e-commerce platforms that connect sellers from China to buyers across the globe and cater to budget-conscious shoppers looking for a variety of unique products at competitive prices. While they share many similarities, each platform has its distinct features and benefits.

Temu excels in aggressive pricing and faster shipping, while AliExpress provides more affordable products and flexible shipping options. Plus, AliExpress also provides an extensive range of wholesale purchases, making it a versatile option for dropshippers who need to buy in bulk.  Wish boasts a vast product catalog and competitive pricing but may vary in terms of product quality and shipping reliability. If I had to choose one in the Temu vs AliExpress vs Wish comparison, I may choose Temu, as it surpasses other competitors in terms of pricing and shipping. 

Shein leads the fashion industry with their ever-present trendy clothing at reasonable prices. It is specifically suitable for shoppers that are looking for trendy apparel and accessories. Meanwhile, Amazon stands out for its expansive product selection, fast shipping for Prime members, and reliable customer service.

Ultimately, the choice between AliExpress, Temu, Shein, Wish and Amazon depends on individual preferences, budget constraints, and specific requirements for product quality, shipping times, and return policies.

2024-05-29 01:2085