Squishmallow Fake vs. Real Guide 2025: How Can I Tell If It Is Original?

What is Squishmallow?

Squishmallows were designed by Sunny Cho and introduced by Kelly Toys in 2017. Jonathan Kelly, founder of Kelly Toys, came up with the idea for Squishmallows after a trip to Japan, where he observed the popularity of soft, cute plushies. The first Squishmallows collection included characters like Cam the Cat, Wendy the Frog, and others. Squishmallows gained significant traction during the COVID-19 pandemic, with the hashtag #squishmallows becoming a viral trend on TikTok. In 2020, Kelly Toys was acquired by Jazwares, a Berkshire Hathaway company, further expanding the brand's reach and distribution. In 2022, NPD named Squishmallows #1 Best Selling Toy, and the Toy Association honored the brand with seven Toy of the Year (TOTY) Awards. Squishmallows has also launched fan-first experiences, including a Squish Tour and Squishmallows Human Claw Machine activation at VidCon 2022. The brand’s ongoing expansion and passionate fan base will continue to make Squishmallows a collectible phenomenon and evergreen lifestyle property.

The success of the Squishmallow craze can be attributed to the company's commitment to high standards in design and materials, which ensures that each Squishmallow looks cute and is incredibly huggable.Each Squishmallow is different, and they all have their own names and hobbies. Some of them are pretty cute. 

Now the mainly food-themed plushie is taking over the stuffed animal world.Squishmallows are more focused on designing cute animal characters. The unique personalities and backstories of each Squishmallow character have fostered a strong sense of collectibility and community among fans. The success of Squishmallows has led to licensing deals across various categories, including apparel, footwear, snacks, and housewares, as well as entertainment ventures like a Roblox game. 

Key Features of Squishmallow Plush Toys

• Ultra-Soft: The plush is made from a high-quality, super-soft fabric, often described as spandex or minky, and is filled with a soft, springy polyfill that makes them perfect for snuggling and cuddling. 

• Adorable Designs: Squishmallows have a simple, cute, and recognizable design style, often featuring prominent floppy ears, bright eyes, and a friendly smile. 

• Variety: With hundreds of designs, collectors find a character for everyone.

• Variety of Sizes: They come in numerous sizes, from small clip-ons to larger plush toys, offering different options for collecting and play. 

• Character Backstories: Each Squishmallow has a personality, detailed on its tag, which creates a connection between the toy and its owner.

• Multi-Purpose Companions: Beyond being just toys, they can serve as travel buddies, bedtime comfort objects, or provide soothing sensory input for anxiety relief. 

• For All Ages: Their comforting and huggable nature makes them suitable for everyone, from babies to adults. 

• Safe & Durable: They are made with child-safe materials, meet stringent safety requirements, and are designed for long-lasting play. 

Where to Buy Authentic Squishmallows Online?

The most direct way to ensure authenticity is to purchase from the Squishmallows official website: shop.jazwares.com/pages/squishmallows.You can also buy authentic Squishmallows from official retailers like:

• Squishmallowst Amazon Store

• Target

• Claire's

• GameStop

• Mastermind Toys

• johnlewis.com
  

• Walmart (up to 1% super cash back)

• Toynk Toys (up to 7% super cash back)

• BoxLunch (up to 1% super cash back)
  

• Maqio (up to 4.5% super cash back) 

Where To Buy Squishmallow The Cheapest In 2025? (Cheapest Country, Discount, Price, VAT Rate & Tax Refund)

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How to Spot Fake Squishmallow?

1. The Tags

The little tags that come attached to your Squishmallow hold valuable clues about its authenticity. Every official Squishmallow will have three distinct tags sewn onto it - a hang tag around the neck and two heat-sealed tags tucked inside.All real Squishmallows, regardless of where they are sold, have these tags.

• Hang tag: "Original Squishmallows: Squeeze and Cuddle Me".

• Product tag: "Kelly Toys" branding with detailed product information.

• Butt tag: Unique toy's ID and batch number for authenticity verification.
  

Counterfeits commonly have flawed tags or none at all.Poorly made fakes may have tags with misspellings, spacing irregularities, or grammatical errors that wouldn't pass the manufacturer's strict standards. The printing quality is often grainy or faded compared to the crisp details on authentic tags.Besides,missing or non-matching tags across different Squishmallows from the same "seller" suggest they are fraudulent.

2. The Materials

Authentic Squishmallows feel like a memory foam pillow — soft, squishy, and with that signature "squish" that bounces back. This unique texture is achieved through specialized polyester fiber filling and spandex exterior materials, which provide just the right amount of squishiness, resembling a real marshmallow.Fake­ Squishmallows, on the other hand, might fee­l stiff, lumpy, or even made of lowe­r-quality materials that lack the signature squishine­ss.

3. The Stitching

Real Squishmallows are sewn perfectly with tight, even stitches with no loose threads. The seams should be straight and smooth, not gappy or puckered. You can barely see the bottom seam where the stuffing goes in. Uneve­n, loose, o­r poorly done stitching with mismatched thre­ad colors can be a sign of a fake.

4. The Color Accuracy

Real Squishmallows feature vibrant, consistent colors that match official product photos exactly. The elastic outer coating creates subtle color variations that depend on the viewing angle.

Fake warning signs:

• Dull or faded colors compared to official images

• Wrong color combinations for specific characters

• Colors that appear flat regardless of lighting

• Inconsistent color tones across the same product

5. The Hidden Hook

One of the­ secret signs that your Squis­hmallow is real is the pre­sence­ of a small sewn loop on the right seam. This de­tail, often overlooked by fakes, ap­pears on the­ right side of the plu­sh w­he­re­ the tag is attached.If your S­quishmallow has this neatly se­wn loop, it's a good in­dica­tion that it's the rea­l deal. Howe­ver, know that discovering the hidde­n loop doesn't guarantee authe­n­tici­ty on its own as well. But, it provides a use­ful clue to look fu­rther for othe­r verifi­cation factors.

6. The Packaging

While some authentic Squishmallows are vacuum-sealed for shipping, this is not a standard practice. Be wary of excessive wrinkles or flatness caused by vacuum sealing, especially if the listing doesn't indicate it. 

7. The Price

Legitimate se­llers won't undercut MSRP by large amounts. Be cautious of Squishmallows priced significantly lower than the average market price. This could indicate a fake or knockoff. 

Frequently Asked Questions

Are Squishmallows on Amazon legit?

Yes.It is best to purchase when sold by Amazon.com and shipped by Amazon.com.

What is the official Squishmallows website?

The official Squishmallows website for online purchases is shop.jazwares.com/pages/squishmallows. Jazwares is the company that manufactures Squishmallows. You can also find official Squishmallows at select retailers listed on the official Squishmallows website.

What are Squishmallows filled with?

Squishmallows are filled with soft polyester fiber. This filling gives them their characteristic plush, squishy, and fluffy texture, allowing them to retain their shape after being compressed and providing a soft, cuddly feel. 

Why are Squishmallows getting so expensive?

Squishmallows are expensive due to a high demand driven by social media popularity and the toy's inherent "cuddly" qualities. High demand also fuels a resale market where scalpers buy up limited editions, selling them at significantly marked-up prices to collectors and fans. Other factors include the toys' perceived quality and unique personalities, with some rare and original designs fetching even higher prices. 

Can you wash Squishmallows?

Yes, you can wash Squishmallows, but it's best to use a gentle wash cycle with cold water, placing the Squishmallow inside a pillowcase or mesh bag for protection. You should use a mild laundry detergent and then air-dry them, as high heat from a dryer can damage the material.

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Squishable vs. Squishmallow vs. Build-A-Bear: Comparison and Reviews

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