Home
>
Guide
>
GNC vs. Vitamin Shoppe vs. Nature Made vs. Nature's Bounty: Which Makes the NO.1 Supplement Brand?

It contains affiliate links and Extrabux will be compensated if you make a purchase after clicking on Extrabux links.

GNC vs. Vitamin Shoppe vs. Nature Made vs. Nature's Bounty: Which Makes the NO.1 Supplement Brand?

GNC, Vitamin Shoppe, Nature Made, and Nature's Bounty are four chains that specialize in health and nutrition. They offer quality products, have large catalogs to choose from, and have reasonable availability. When you walk into an American retail chain store or pharmacy or search online for nutritional supplements, chances are that you will come across these 4 most popular supplement brands. But which one is the NO.1 supplement brand? We reviewed these four brands to help you find the best vitamins and supplements for your helath, evaluated quality, category, and pros and cons, and determined which one is best for you. Let's check out.

Stores

GNC	4,800 retail locations
Vitamin Shoppe	718 locations

GNC Stores

Click here to find a store.

Today, GNC is the largest global specialty retailer of nutritional products; including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products, GNC has more than 4,800 retail locations throughout the United States (including more than 1,000 franchise and 1,200 Rite Aid store-within-a-store locations) and franchise operations in 46 international markets.

Source:gnc.com

Vitamin Shoppe Stores

Click here to find a store.

There are a total of 718 The Vitamin Shoppe locations in the United States.

The state with the most number of The Vitamin Shoppe locations in the US is Florida, with 81 locations, which is 11% of all The Vitamin Shoppe locations in America.
The state with the second number of The Vitamin Shoppe locations in the US is California, with 77 locations, which is 10% of all The Vitamin Shoppe locations in America.
The state with the third number of The Vitamin Shoppe locations in the US is New York, with 65 locations, which is 9% of all The Vitamin Shoppe locations in America.

These States and Territories do not have any The Vitamin Shoppe locations - West Virginia, Alaska, American Samoa, Wyoming, Guam, Montana, U.S. Virgin Islands, Northern Mariana Islands and North Dakota.

Source:vitaminshoppe.com

Nature Made Stores

Click here to find a store.

Nature Made does not have its own retail store, but has a large number of products available for sale in Walgreens and Rite Aid.

Source:naturemade.com

Nature's Bounty Stores

Click here to find a store.

Nature's Bounty does not have its own retail store, but has a large number of products available for sale in Walgreens, Walmart, CVS pharmacy, Vitacost, iHerb, and Rite Aid.

Source:naturesbounty.com

Quality

GNC

Leading supplement retailer General Nutrition Companies (GNC) has signed an agreement with NSF International which will see its entire range of own-label products assessed under NSF's safety and quality verification program.

Customers have relied on GNC to provide top-notch supplements of the highest quality for decades. GNC employs scientists, nutritionists and quality assurance pros to test and maintain the quality of the ingredients that they source from around the world.

Vitamin Shoppe

The company said each product is put through 320 quality assurance test, as well as third-party testing to verify purity and potency. Vthrive The Vitamin Shoppe has rolled out to the company's more than 750 stores, Super Supplements and its website.

Nature Made

Nature Made was the first national vitamin brand to earn USP Verification on many of its products and is the national vitamin brand with the most products carrying the USP Dietary Supplement Verified Mark.

Nature's Bounty

As part of their commitment to quality, Nature's Bounty only uses ingredients from suppliers that meet their stringent Quality Assurance Standards, as well as GMP supplement quality standards.

Brands

GNC

GNC organizes products by brand, so if you’re already familiar with the brand that you know you want, you can identify its products quickly and place your order. GNC currently carries a staggering 348 different brands.

Here are some of current top-selling products among the non-GNC brands:

1. Alani Nu Balance: Women’s Support Capsules - Overall wellness through better cell metabolism and glucose metabolism.

2. Nugenix Ultimate - Testosterone boost for muscle builders.

3. NeoCell Super Collagen - For improved skin, hair, nail and joint health.

4. Prevagen - For improved memory.

If you browse through available products, you’ll begin to notice just how many GNC brands there are here. GNC has over a dozen brands of products, including:

GNC
GNC AMP
GNC Bariatrics
GNC Bio-Remedy
GNC Climb
GNC Earth Genius
GNC Herbal Plus
GNC Mad Pony
GNC Mega Men
GNC milestones
GNC Natural Brand
GNC Pets
GNC Preventive Nutrition
GNC Pro Performance
GNC SuperFoods
GNC Total Lean
GNC Women’s
GNC4U

Best-selling GNC products right now include:

CoQ-10 100mg - Supports heart health.

Triple-strength Fish Oil - For improved cardiovascular, brain, eye and skin health.

Grape Seed Extract 300mg- Potent antioxidant support.

Mega Men 50 Plus One Daily- Multivitamin for men over fifty.

Women’s Ultra Mega One Daily- Multivitamin for women.

Total Lean Lean Shake 25 - Meal replacements.

Vitamin Shoppe

Vitamin Shoppe currently carries a staggering 548 different brands. Featured brands:

The Vitamin Shoppe
Vthrive
BodyTech
BodyTech Elite
Plnt
Fitfactor
True Athlete
Alani Nu .
Garden Of Life
Optimum Nutrition
Solgar
Goli Nutrition

Nature Made

There are no other brands under Nature Made.

Best Sellers:

1. Vitamin D3 Extra Strength 5000 IU (125 mcg) Softgels

Vitamin D3 is the body’s preferred form of vitamin D. And with 125 mcg (equivalent to 5,000 IU) of vitamin D3, this high-strength vitamin D3 supplement is specially formulated to support bone, teeth, muscle and immune health—giving you all the vitamin D3 benefits.

2. Vitamin C 250 mg Gummies

Vitamin C plays some pretty important roles in the body. Like supporting the immune system by working closely with other antioxidants in the body to protect cells by neutralizing free radicals. Vitamin C is also necessary for the body to produce collagen, which helps support healthy skin.

3. Extra Strength Burp-Less Fish Oil 2800 mg Softgels

Fish Oil 2800 mg Softgels Burp-Less Extra Strength helps support a healthy heart, brain, eyes, and mood—all in only 2 daily softgels. This fish oil supplement is also purified to remove mercury and other contaminants.

4. Multivitamin + Omega-3 Gummies

Fill nutrient gaps in your diet, and have a little fun while you're at it. Nature Made Multivitamin + Omega-3 Gummies contain 60 mg of heart-healthy EPA and DHA omega-3s per serving, key nutrients that your body needs daily and natural fruit flavors derived from natural sources.

Nature's Bounty

There are no other brands under Nature's Bounty.

Best Sellers:

1. Stress Comfort Fast Acting Calm

Nature's Bounty Stress Comfort Fast Acting Calm Chewable Tablets work quickly to soothe your mind in response to stress.

2. Brain Superfood

This brain support supplement features Marigold, a source of lutein and zeaxanthin that provides as much of these ingredients in Brain Superfood as 23 cups of raw kale or 17 cups of cooked broccoli.

3. Advanced Hair, Skin & Nails Jelly Beans

Nature's Bounty Optimal Solutions Advanced Hair, Skin & Nails Jelly Beans are delicious dietary supplements that include essential vitamins to support beauty from the inside.

Promotions

GNC

1. Buy 1, get 1 50% off selected items;

2. Free shipping on orders over $49;

3. 10% off + free shipping with auto-deliver;

4. Refer a friend & get $10 off your next order of $75+;

5. Go GNC official website to buy Vitamins & Supplements, and don't forget to sign up at Extrabux (What is Extrabux?) , then you can get 4% super cashback from Extrabux! Sign-Up Bonus: Free to join it & get $20 welcome bonus!

Vitamin Shoppe

1. Sign up at Vitamin Shoppe for 10% off;

2. Free shipping on $25+;

3. Buy 1, get 1 50% off selected items;

4. $10 off S50, $20 off $100, $30 off $150 plus free shipping with code: GROWTH10

5. Go Vitamin Shoppe to buy Vitamins & Supplements through Extrabux, then you can get 1% super cashback.

Nature Made

Go CVS Pharmacy or Walgreens through Extrabux, then you can get up to 6% super cashback.

Nature's Bounty

Go CVS Pharmacy, Walgreens, Walmart, Vitacost, iHerb, or Rite Aid.through Extrabux, then you can get up to 6% super cashback.

Pros & Cons

GNC

Pros	Cons
1. Vast selection of supplements to address a multitude of wellness goals.	1. Customer service sometimes lacking.
2. Very navigable, easy shopping experience.	2. Their own brands can be pricier than other options elsewhere.
3. Free shipping on orders over $49.	3. Membership rewards program isn’t the most generous.
4. A strong 30-day return policy to ensure satisfaction.
5. GNC ships internationally to nearly a dozen countries.
6. Price match opportunity if you find the same product for less elsewhere.

Vitamin Shoppe

Pros	Cons
1. Live Chat Feature: When you first visit the Vitamin Shoppe website, a box pops up and asks if you need any assistance. A health enthusiast is instantly available to answer any questions about Vitamin Shoppe products.	1. Lacking Details on Products: While the products on Vitamin Shoppe have a short bulleted list that gives the consumer information on the product, they are lacking in further details about their products.
2. Extensive Selection: The Vitamin Shoppe has an extensive selection of products to choose from. A variety of categories are available on the website. Some of these include vitamins & supplements, protein & fitness, digestion & superfoods, weight control, herbs & homeopathy, and sexual health.	2. Pop-up Issues: Although having the option to chat with a live health specialist is a good thing, after you select no thanks, the pop up continues to show up while browsing the site.
3. Free shipping is available on all online orders of $25 dollars or more.	3. PayPal Returns: Vitamin Shoppe has a standard return policy, they accept returns for up to 30 days after the purchase. However, when you use PayPal to purchase items, your money is only returned to you in store credit.
4. Healthy Awards Program: When you make a purchase online you are automatically enrolled in the Healthy Awards program. Points are earned every time you make a purchase; this is generally one point for every dollar spent. Once you earn 100 points you are awarded $5 credit to spend in the store. The points can range up to 7500 which can earn you $540 in credit that you can apply to anything in the store.
5. Search Features: With over 26,000 supplements Vitamin Shoppe makes it easy to navigate within its website to find what you are looking for. Searching items such as women's health, dietary supplements, multivitamin, or a probiotic is simple with the search bar at the top of the site.