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Walmart Plus vs. Amazon Prime vs. Instacart Plus vs. Kroger Boost: Which Grocery Delivery Service is the Best?

Walmart Plus vs. Amazon Prime vs. Instacart Plus vs. Kroger Boost: Which Grocery Delivery Service is the Best?

    For busy families and individuals alike, finding time to go to the grocery store can be a challenge. That‘s why online grocery delivery services are booming. The best grocery delivery services bring fresh produce, meat, dairy and pantry staples right to your front door. You get your groceries online with just a few clicks and no longer have to fight for a parking spot, search every aisle looking for something on your shopping list, wait on long lines at check-out, and lug all those groceries home. The Walmart Plus, Amazon Prime, Instacart Plus and Kroger Boost are four most popular grocery delivery services on the market, but which one is best? which one is best for your needs? In this guide, I will compare the four grocery delivery services: Walmart Plus, Amazon Prime, Instacart Plus and Kroger Boost in detail to help you make a right decision.

Cover Markus Spiske

Walmart Plus vs. Amazon Prime vs. Instacart Plus vs. Kroger Boost:  Overview

1. Walmart Plus

Price: $12.95/month or $98/year. You can try Walmart+ free for 30 days.

Walmart+ is a new kind of Walmart membership that can help you save over $1,300 each year. You can enjoy free 30-day trial, thenafter it cost $12.95/month or $98/year.  Walmart stores are known for their massive size and their vast selection, but if there is one thing that defines the company, it is low prices. Walmart is unabashedly proud of its low-cost merchandise, stating on its website that "Every Day Low Price (EDLP) is the cornerstone of their strategy, and their price focus has never been stronger."  What's more, it has codified in its Every Day Low Price guarantee.


Walmart app has became the top brand in grocery shopping as it surpassed Amazon both in google play and google store.  More than 200 mn customers do grocery shopping and purchase 15,000 different grocery products. If you live near one of the over 3,000 Walmart stores participating in this program, you can take advantage of the everyday low prices offered through Walmart's grocery delivery service. Enjoy same-day delivery on prepackaged and frozen meals, pantry staples, fresh produce and more, all at pretty great prices. One perk that sets Walmart apart from other online grocers is it doesn't inflate prices on its website. According to Walmart, items cost the same online as they do in store.


1. Free delivery from your store

Get fresh groceries & more with $0 delivery fees, all at the same everyday low prices as in-store. $35 order minimum. Restrictions apply.

2. Free shipping with no order minimum
Even small orders ship for free! Choose from a huge assortment of eligible items and never pay shipping fees. Excludes most Marketplace items, freight & certain location surcharges.

3. Member savings on fuel

Save 10¢ per gallon at 13,000+ locations nationwide including Exxon, Mobil, Walmart & Murphy stations. 5¢ savings in AL & OK only. Subject to change.

4. Video streaming with Paramount+

Enjoy over 40,000 episodes, hit movies, live sports & more with a Paramount+ subscription included with your W+ membership!

5. Auto care

Get free flat tire repair & free road hazard warranty at Walmart Auto Care Centers nationwide.

6. Walmart+ Travel

Get up to 5% Walmart Cash & make every trip more rewarding. Powered by Expedia.

7. Early access

Members enjoy first dibs to special product releases, online Black Friday deals & more.

8. Mobile scan & go

Shop & check out fast with your phone in-store. Just scan, pay, & be on your way!

Cashback: If you place an order at Walmart through Extrabux, you can get 4% Super Cash Back!

Saving Tip: If you like online shopping, don't forget to sign up at Extrabux!(What is Extrabux) , then you can enjoy up to 30+% cashback on your purchase from Extrabux! Sign-Up Bonus: Free to join it & get $20 welcome bonusStudent Benefits:As long as you are a student at school, you can get a free whole year long VIP Card worth $199. cooperates with many merchants, such as: Walmart (Up to 4% cashback), Sephora(4% -5% cash back), Moosejaw (5% -6% cash back), LOOKFANTASTIC (Up to 10% cash back)Sam's Club (Up to 15% cashback)Norton(Up to 20% cashback), Microsoft (Up to 7% cash back) and so on. You  can save on buying daily necessities, fashion, beauty,  electronic  products, broadband installation, mobile  communication, air tickets,  hotels and other aspects of life!

2. Amazon Prime

Price: $14.99 per month or $139 per year, Prime Student $7.49/month, free trial for 30 days.

Amazon Fresh is a grocery delivery service offered by Amazon, a delivery juggernaut.  It offers low prices on everyday favorites, plus same-day delivery and free pickup in select locations for Prime members.  The Amazon Fresh offers fresh produce, meat, dairy, seafood, packaged foods, Whole Foods 365 products and household goods, such as cleaning supplies. You can even shop for electronics, clothing and toys on Amazon Fresh. Certain items also have a Subscribe & Save option, which will automatically ship the item after a designated number of weeks or months for up to 15% off.


Amazon Fresh fulfills orders using its unbelievably fast two-hour delivery, making it among the quickest in the game.  It also offers one-hour delivery with an extra fee.  However, Amazon Fresh is exclusive to Amazon Prime and Prime Student members, and is not available for regular Amazon users or guests. You must be an Amazon Prime member to order through the online service.


1. FREE Two-Day Delivery

Millions of items delivered fast and free.

2. FREE One-Day Delivery

Available on more than 15 million items with no minimum purchase.

3. FREE Same-Day Delivery

Available, in select areas, on over 3 million items for qualifying orders that meet the minimum threshold of eligible items, in as fast as five hours.

4. Ultrafast Grocery Delivery

Get two-hour delivery on a wide selection of groceries, including meat, seafood, produce, snacks and household essentials.

5. Prime Member Deals at Amazon Fresh

Exclusive Prime member deals like 10% off hundreds of groceries in store or online at Amazon Fresh.

6. Amazon Day

Shop throughout the week and receive your orders on a single day.

7. Popular movies & shows

Award-winning Amazon Originals. Watch what you love with limited ads, all on your favorite devices.

8. All the music+ top podcasts ad-free

Get the largest catalog of ad-free top podcasts and shuffle play any artist, album, or playlist on Amazon Music.

9. Prime Gaming

Get games, a Twitch channel subscription, and more gaming benefits every month.

10. Exclusive deals

Prime Members save on thousands of items.

11. Rx savings

Save on prescriptions at 60,000 pharmacies, including Walgreens, CVS, and Amazon Pharmacy.

12. Prime Reading

Enjoy hundreds of new books, magazines, and more each month.

13. Amazon Photos

Enjoy unlimited, full-resolution photo storage.

Find more Amazon Prime Benefits!

Cashback: temporarily unavailable

3. Instacart Plus

Price: $99 per year or $9.99 per month, you can try free for two weeks.

Founded in 2012, Instacart is an American technology company valued at nearly $8 billion that operates as a same-day grocery delivery and pick-up service in the U.S. and Canada. Instead of storing goods itself, it sources all your groceries from local grocery stores and businesses. Retail partners set the prices of items on the Instacart marketplace. While many retailers offer everyday store prices on Instacart, some retailers may set prices on the Instacart platform that are different from in-store prices. You simply select a store and delivery time, then fill your cart with the grocery items you need. The personal shoppers will select your items from the store and then deliver them to your door.


Depending on your location (Instacart works with over 80,000 stores from local grocers to larger chains), you can get same-day delivery from a variety of stores in your area like Costco (no membership required!), Aldi, Kroger, Safeway and more. You can also access several non-grocery retailers, including Sur La Table, as well as local specialty stores like butchers and fish mongers. Instacart even partners with  CVS for pharmacy needs.They also recently added the option to shop at other non-grocery stores, like Sephora, Petco and Staples to name a few, adding even more flexibility to the service. You don't need a membership to order, but frequent users will save with an Instacart+ membership. Instacart delivery fee ranges from $3.99 to $7.99 for nonsubscribers, depending on the size of your order and how quickly you want your delivery.


1. Unlimited free delivery

$0 delivery fees on orders of $35 or more (typically starting at $3.99 for non-Instacart+)

2. 5% credit back

Receive 5% credit back on eligible pickup orders from participating retailers.

3. Peacock (US Only)

Receive a Peacock Premium subscription (Hit movies, TV, live sports, and more ) at no additional cost ($59.99/yr value)

4. Family account

Allows 2 customers to share a single Instacart+ membership.

5. Family carts

Invite family or friends from the same household to build a cart together when you have a family account. 

6. Big savings

Membership pays for itself in as few as 1-2 orders per month.

Cashback: If you use Instacart for quick and effective grocery delivery through Extrabux , you can get $1.6 Super Cash Back from Extrabux!

4. Kroger Boost

Price: Boost with free delivery in as little as 2 hours, costs $99 per year or $12.99 per month; Boost with free Next Day delivery, costs $59 per year or $7.99 per month. You can try Boost free for 30 days.

Kroger is the largest grocery store in the U.S., with nearly 2,800 stores in 35 states. The company has a mission to become a leader in distributing food and other grocery items. Now, Kroger have become the second biggest retail company in the United States next to Walmart. Their stores offer everything from basic grocery staples to organic vegetables, natural foods, and hot meals ready to eat. They operate more than 2,255 in-store pharmacies that fill 238 million prescriptions a year. Floral shops boom with enough blooms to make them the world’s largest florist. And fuel centers in more than 1,545 locations let their customers gas up and save where they shop.


Through Kroger Delivery, shoppers can choose groceries on the Kroger website or app and have them delivered by a Kroger employee in a temperature-controlled vehicle. In November 2021, Kroger launched its Kroger Boost program.  Join Boost and you can SAVE up to a $1,000/ year on gas, groceries, and delivery fees, any way you shop. Kroger Boost members can get free 2-hour or same-day delivery as part of their $99 annual membership. Members must order $35 or more for this discount to apply.


1. Free Grocery Delivery

 All your fresh favorites delivered to you for free on orders of $35 or more. Boost ($99) members receive free delivery within two hours on all orders of $35 or more. Boost ($59) members receive free delivery on orders of $35 or more.

2. Save Money with More Fuel Points

Earn 2 Fuel Points for every $1 spent on groceries and general merchandise. Your Fuel Points add up every time you shop. For every 100 fuel points earned, shoppers can get a discount of $0.10 per gallon of fuel and up to $1 off per gallon.

3. Exclusive Savings

Exclusive access to over $100 in savings on Kroger Specialty Brands when you join.

4. Digital coupons and weekly specials

Save on Kroger favorite brands by digital grocery coupons and weekly specials.

Cashback: If you place an order at Kroger through Extrabux, you can get 4% Super Cash Back!

Walmart Plus vs. Amazon Prime vs. Instacart Plus vs. Kroger Boost: Comparison Table

Walmart PlusAmazon PrimeInstacart PlusKroger Boost
Free trial period30 days30 days14 days30 days
Yearly cost$98/year$139/year$99/year$59 or $99/year
Monthly cost$12.95/month$14.99/month$9.99/month$7.99 or $12.99/month
Student discountNo
Yes ($7.49/month)No
Free grocery deliveryYes - $35 minimumYes - $100 minimum

Yes - $35


Yes - $35 minimum
Video streaming
Yes (Paramount Plus and Pluto TV)Yes (Amazon Prime Video)No
Music streamingYes (Amazon Music)No
Fuel discountYes
Scan to pay in storeYes

Bottom Line

Walmart Plus vs. Amazon Prime vs. Instacart Plus vs. Kroger Boost: Which Grocery Delivery Service is the Best?

The Walmart Plus,  Amazon Prime, Instacart Plus and Kroger Boost offer the same kind of service but they vary in various ways.

Economically, Walmart Grocery Delivery is the best grocery delivery service option for low prices. Expect the same selection and pricing online as offered in store. So if you're primarily looking for affordable grocery delivery and more convenient in-store shopping, Walmart Plus may be the better choice. You can even save on gas and get streaming for free.

Amazon Prime wins out in terms of the variety of products available, and the extra streaming and variety of other benefits. If you’re a loyal Amazon customer, Prime is a must since you can benefit from fast shipping, member-only discounts and a variety of streaming features. But if you only sign up for the Amazon Prime membership to get grocery delivery, it is expensive.

Instacart is a third-party grocery delivery service that lets users choose from a variety of stores. It offers the convenience of same-day delivery, sometimes within 30 minutes. Instacart  is considered one of the best grocery delivery services available due to its depth and variety of grocery retailers.  But Instacart prioritizes convenience over price. Since Instacart itself doesn’t sell any groceries, it is not responsible for the pricing of the items. The prices of the groceries are set by the retailers and in some cases, the cost of items on the app may be higher than they are sold in store.

Comared to Instacart Plus, Kroger Boost, while limited to Kroger stores, offers significant gas savings and includes digital coupons and personalized deals. It also eliminates the need to tip, as this is included in their pricing. So Kroger Boost is more cost effective. While compared to Walmart, Kroger offers better quality groceries.

2024-04-17 00:5787