Exp$37 For Dior Rouge Dior Ultra Rouge Lipstick @ Bergdorf Goodman

Discover Rouge Dior Ultra Rouge, an ultra pigmented lipstick for 12-hour* wear with a luminous, semi-matte finish. This hydrating lipstick combines comfort with the impact of intense, saturated colour.

Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink*: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the colour of a high-pigmentation lipstick. The colours seem more saturated with a luminous, semi-matte finish** for incredible sensoriality and hydration.

Rouge Dior Ultra Rouge is available in 26 ultra-saturated couture shades for a luminous, semi-matte finish. Ultra Rouge is available in four it-shades that make strong statements:

• 999 Ultra Dior - "You can never be too much of a woman, so enjoy it." Red par excellence, iconic yet different.

• 770 Ultra Love - "Believe in yourself, if you don't, who will?" This loved-up raspberry is easy to wear yet has a strong temperament, setting the tone for rosewoods and beiges that border on coral.

• 851 Ultra Shock - "It's better to be shocking than boring." A high-impact heady burgundy carries intense shades in its wake, from wines and deep browns to greyish taupes and deep purples.

• 777 Ultra Star - "All of us are stars, aren't we?" Poppy stars in a palette of bright hues fed on pop culture.

Two Cursors of Intensity:

Alongside these honorable reds, two collectible shades stand out. These two extreme shades can either be worn alone, making a powerful statement, or as a base or finishing touch to modify another shade:

• 111 Ultra Night 47, a black that enables you to intensify each shade or practice your lip artistry.

• 000 Ultra Light 47, a pure white to neutralize your natural lip colour or soften another shade.

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