Sneak Peek: “Mad Men” Costume Designer to Launch QVC Collection

by Elizabeth Ulrich on July 27, 2010 · 0 comments

      

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A few weeks ago, I promised to bring a bit more Mad Men­­-inspired style to this blog, but I had no idea that I would have such great news to share with you. I simply was planning to hop from store to store, piecing together looks worthy of Joan, Betty and Don.

Of course, that was before a little birdie (mind you, not the Birdie, Mrs. Draper herself) told me that Mad Men’s brilliant costume designer would be releasing her own retro-inspired capsule line for QVC. (If it’s anything like Rachel Zoe’s QVC line, I’m sold.)

Emmy-nominated costume designer Janie Bryant will be launching a ’60s-themed capsule collection for QVC on September 29. And, if the teaser photos of the line are any indication, Bryant sure does love a good animal print. Yes, I realize that mid-summer isn’t exactly the ideal time to dream of fur (it’s all faux fur, so we can all breathe a collective sigh of relief!). But I simply couldn’t keep this news to myself.

You see, I’ve been swept away by the Mad Men storyline, but I’ve been absolutely obsessed with Mad Men style since the first few minutes of the series. (Of course, this shouldn’t be news to any of you after my effusive cooing over the Mad Men collaboration with Banana Republic.)

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The new line, called Janie Bryant MOD, will feature 20 pieces of outerwear, pants, skirts and sweaters and nearly as many pieces of costume jewelry—all priced from $26 to $138. Bryant says we can expect to see outerwear like fake-fur jackets and capelets, brocade boleros and swing coats.

And no Mad Men­-esque line would be complete without pencil skirts (very Joan Harris at the office, I’m sure) and skinny pants (think Betty lounging at the Draper residence). Then there will be the crystal pendants and pins, which will look stunning on the cardigans you already have in your closet.

Aside from the iconic show itself, Bryant says she was inspired by her grandmother’s closet and jewelry box. “I used to dress up as a little girl, and spend hours dressing and accessorizing my dolls, and this line brings back memories of a fond and fun time,” she says. So sweet!

Now that you’ve had a sneak peek, what do you think of new collection? Are you excited? I’ve always been a fan of animal prints, so I can’t wait until the line’s debut this fall. The two coats are my early frontrunners. While I love the rich raspberry hue of the swing coat, I absolutely adore the faux fur capelet. I imagine that I’d be wearing it to dress up my standard skinny jeans-and-a-cardigan combo.

So which pieces are your early favorites? Be sure to mark the September 29 QVC debut on your calendar, lest you miss the opportunity to channel the retro chic style of the ladies of Mad Men.

(Product Images: Courtesy of QVC)



      

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