Liberty of London Arrives at Target

by Elizabeth Ulrich on March 16, 2010 · 13 comments

      

Two whole days have past since the Liberty of London collection hit Target shelves. Do you know what that means? It’s nearly all gone. (Yes, already.) I told you that such a juicy collaboration would be pillaged quickly.  But don’t worry, there is still plenty of pillaging to be had.

Of course, I marked the launch on my trusty calendar. (Not that I needed to be reminded. I’ve yammered so much about the line that even my mister knew that Liberty of London was coming to town on Sunday.) And, while I had seen some previews and even shared a sneak peek of the line here, I must say that I was a little overwhelmed when I saw the actual Liberty of London collection.

liberty-of-london-home.jpg

I’m not typically a greedy person. But when I spied all of the home décor, pretty dresses and accessories, office supplies and gardening goodies, I wanted it all (even though I have an aversion to potting soil and the like). Unfortunately, logic got the best of me.

Rather than cleaning out the contents of my wallet, I simply bought one of collection’s kiss lock wallets instead—well, that and a few other things. A girl has to indulge sometimes. More on my personal Liberty of London scores later.  For now, let’s talk home décor, shall we?

Happy Homewares
In our pre-launch looksy, we got a glimpse of but a few teacups, a teapot and kitchen goodies of a similar ilk. As I’m sure you’ve gathered from the lovelies in the image above, there is much more to be had. Here is the thing: I’m a sucker for punchy shots of color and feminine prints in my home. I purposefully keep the walls, furniture and other big-ticket items in neutral tones to allow for frequent color bursts elsewhere.

So, it makes sense that I’m tempted to grab the entire collection and spread it throughout my home. However, I’m also aware that doing so would be overkill (and would result in the defection of my mister, who has to put his foot down to ensure that our place retains some masculine influence). If this wasn’t an issue, you can rest assured that I would stockpile all of the following:

  1. Dunclare Pink Dinner Plate
  2. Small Maynard Canister
  3. Lampshade in Dunclare Black
  4. Liberty Print Rectangle Pillow
  5. Peacock Print Toss Pillow
  6. Floral Print Chair

liberty-of-london-clothes.jpg

Liberty Fashion
From’70s-inspired vintage jumpsuits to frilly dresses, coquettish sleepwear and swimsuits, there are enough finds in this collection to take you all the way through summer. Confession: As someone who spends a good portion of the day working from my home office—where the dress code is admittedly pajama friendly thanks to a complete absence of coworkers—I’m tempted to conduct business in that sweet yellow romper.

  1. Yellow Floral Romper
  2. Keyhole Jumpsuit in Dunclare Black
  3. One-Piece Swimsuit in Turquoise Isis Print
  4. One-Shoulder Ruffle Maxi Dress in Pink Garla

liberty-of-london-bags.jpg

Spring Style in the Bag
Remember my aforementioned pocketbook purchase? I snagged the blue floral beauty in the upper right. It’s such a happy little wallet—even though I’ve already stuffed it to the gills with my unwieldy collection of credit cards, coupons and business cards. Pick up one of these accessories, and it’s impossible not to get a little rush of glee when you grab it on your way out the door.

  1. Coated Shopper in Garla Red
  2. Kiss Lock Wallet in Jennifer Flowers Blue
  3. Kiss Lock Wallet in Poppy Pink
  4. Floppy Hat in Dunclare Black
  5. Zip Around Wallet in Susanna Green

liberty-of-london-men.jpg

Let’s Hear it for the Boys
My Liberty of London purchases were already making their way to my doorstep when my mister needed to make an in-store stop at Target. I wandered the aisles alone to see what Liberty wares were left (not many), grappling with the desire to allow myself just ­one­ more indulgence, when my mister found me with an unexpected find in hand. He too couldn’t resist the lure of the Liberty of London print. He chose the silk tie on the far right with the little yellow and gray cars. What can I say? He’s a man after my own Liberty-loving heart.

  1. Navy Floral Shirt
  2. Blue Floral Shirt
  3. Multi Floral Shirt
  4. Mauverina Blue Silk Tie
  5. Darnley Pink Silk Tie
  6. Martha Grace Dark Blue Silk Tie
  7. Garla Red Silk Tie
  8. Cars Cream Silk Tie


      

{ 12 comments… read them below or add one }

Dianne March 16, 2010 at 1:09 pm

Love it:)

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Elizabeth Ulrich March 22, 2010 at 1:13 pm

@Dianne: Yeah, it’s pretty cute, huh? Thanks for stopping by!

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Will March 16, 2010 at 3:27 pm

I’ve got to say, even as a guy with simple tastes, those shirts and ties are VERY appealing. Thanks for the heads-up!

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Zoe March 17, 2010 at 9:01 am

So cute! I love everything Target has been doing lately.

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Elizabeth Ulrich March 17, 2010 at 3:53 pm

@Zoe: I know, right? I wanted the Liberty pillows, lamps, office supplies and on and on. I totally had to pace myself, which is typically the case when it comes to me and Target. So, the real question is: Who has the bigger love affair with the Target designer collabs–you or me?

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Alex March 17, 2010 at 9:18 am

ahhh! I’m ten times more excited to go check it out now! I hope they still have things for me.

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Elizabeth Ulrich March 17, 2010 at 3:57 pm

@Alex: I hope they still have stuff for you, too! Target is still stocking quite a bit of goodies online, but when I stopped in an actual, physical store to buy some other necessities, the shelves were almost completely bare. Even with the slim pickings, I still wanted it all. Let me know if you pick up anything cute!

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Kaitlin March 17, 2010 at 9:35 am

This stuff is so cute! I can’t believe it. Target’s definitely stepping up their games haha.

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Elizabeth Ulrich March 17, 2010 at 4:01 pm

@Kaitlin: It *is* cute, huh? And this isn’t even the half of it–there is sooo much more online that I didn’t have room to feature. (Trust me, it was hard to choose!)

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Elizabeth Ulrich March 17, 2010 at 3:49 pm

@Will: That’s the thing about the Liberty line. Even though you see yourself as a plain-and-simple kind of guy, you find that you just can’t resist! Buy one of the shirts–you won’t regret it. The prints are so fun, I think they just transcend taste.

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Diana March 17, 2010 at 9:14 pm

Had to pop into Target today after reading your blog – and your right, looks like the line is a hit ’cause there isn’t much left. The shelves can stay bare for a week – as long as they restock by next Friday (payday!). Thanks for the smart write-up and I’ll be sure to stay tuned, lest I be left behind again, staring at rack after empty rack.

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Elizabeth Ulrich March 18, 2010 at 12:33 pm

@Diana: The empty shelves definitely are a sad sight to behold. I’m not sure when restocking will happen, but for your sake, I hope it happens soon. But, if it’s any consolation, you can sign up at Target.com for an email to notify you when new and sold out pieces of the collection are available. (And, you can go here for a discount when they do.) Here’s to hoping you get your piece of the Liberty action!

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